We're not trying to turn the clock back with Clicks, but that doesn't mean we shouldn't take full advantage of everything the past has to teach us. Today on the ClicksCast, Joseph Hofer joins us to talk about his time designing the best keyboards of all time during his many years at BlackBerry! Also this hour: minimalism versus maximalism, the role of design in building a brand, and how many deprecated device code names from the mid-oughts can we fit into one episode?

So far on the ClicksCast we’ve told the story of launching a company on the back of a unique iPhone product, and we’ve shared the experience of bringing that product to a new audience, with Android. Today, we've invited our VP of Growth to the guest seat to give us a higher-altitude view, through the lens of her time at BlackBerry. On ClicksCast 003, we're discussing the challenges, the opportunities … and the absurdity involved in bringing niche tech to life in a post-iPhone world.

On last week's episode, Jeff, Kevin and Michael kicked off the ClicksCast "in medias res," focusing on the big news of 2025 (if you're a green bubble like Michael, anyway): bringing the Clicks Keyboard to Android! For episode 2, we’re going back to the beginning – or before the beginning, really, to share the tale of how Clicks went from a nascent notion in 2023 to a fully-fledged business and brand that's brought keyboards to 100,000 phones – and counting!