What do venture capitalists ACTUALLY look for in the founders they take on?

For Nisha Dua, co-founder of BBG Ventures, it’s all about great storytelling. What problem are you trying to solve? Why is your team best positioned to solve it? Also: why now?

BBG Ventures’ superpower is in supporting “overlooked” founders, particularly women and diverse groups who are targeting untapped markets. In this episode, Nisha sheds light on how demographic shifts post-COVID are presenting new opportunities for innovation and investment.

Nisha has a fascinating story, too: she’s the daughter of immigrants and grew up in a small Australian town. She worked in corporate law, consulting, and even lead strategy at AOL before co-founding BBG Ventures, launching their first institutional fund of $50 million in 2019!

Today, she shares deep insights into the venture capital world and reveals the evolving priorities within venture capital, the key considerations for investments, and how to create the perfect VC pitch, no matter what stage you’re in.

IN THIS EPISODE:

• Nisha Dua's journey from corporate law, to consulting at Bain, managing strategy at AOL, and co-founding BBG Ventures
• The value of storytelling and 3 key questions founders should ask themselves in a VC pitch: Why now? Why this product? Why this team?
• Why non-linear career paths are OK (and sometimes better!) – allowing for serendipity and surprise
• VC pitching advice for pre-seed and seed founders, including common mistakes and red flags
• Drawing in overlooked founders and the importance of understanding the shifting identities, values, and behaviors of the American people

LINKS/RESOURCES MENTIONED

Learn more about BBG Ventures including their investments in the Polycultural Future of America.

Sarina is a consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, and on LinkedIn, and check out more episodes of the Career Memos podcast.

Gabby Slome’s founder journey is one of passion, resilience, and an unyielding belief in herself.

First, she experienced massive success with direct-to-consumer dog food subscription service Ollie and wasn’t afraid to put in the hustle to get the word out.

We cover the gritty grassroots marketing tactics she tried around Manhattan, the impact of direct-to-consumer models, and the surprising results that came with asking for help (including how she ended up talking to the Head of Food Safety at Burger King!)

After stepping down from Ollie, Gabby launched her next venture, Cooper Parenting, a virtual lifeline for parents, featuring expert-led group workshops on everything from sleep, self-regulation, picky eating, and parental loneliness.

As a Mom of 3, Gabby gets raw, real, and honest about the juggle of motherhood, parenting, and running a successful business.

How does she stay present with her kids when an important email comes in? What self-care tactics does she make non-negotiable?

Gabby shares her secrets to “ruthless prioritization” and how becoming a parent made her a more empathic leader and manager.

One of my takeaways? You can almost always figure ANYTHING out if you access the right people. I can't wait for you to hear Gabby's wisdom, resilience, and storytelling!

IN THIS EPISODE:

• Gabby’s background as a first-generation American, the child of two entrepreneurs, and a professional equestrian
• Starting Ollie, which involved grassroots marketing strategies (like distributing samples at dog parks and cold-calling customers for feedback)
• How Gabby honed her prioritization skills and became a more empathetic leader
• The moment Gabby knew to step down from Ollie to focus on Cooper Parenting – plus, her advice for fellow entrepreneurs who are running businesses while raising kids
• Gabby’s #1 tip for founders: the importance of passion and why not every passion project deserves to be a business

LINKS/RESOURCES MENTIONED

Check out Gabby Slome’s company, Cooper Parenting.

Sarina is a consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, and on LinkedIn, and check out more episodes of the Career Memos podcast.

Emma Bates had the idea for Diem while seeking answers on the internet about her health – and unable to find the kind of advice she wanted right then.

The company she started with her co-founder Divia Singh, Diem, aims to make conversations about women’s health more discoverable through a female-centric search engine akin to ChatGPT and Reddit.

As it turns out, Emma wasn’t the only woman struggling to find what she needed on the internet. Before the company even went public, Diem amassed a wait list of 20,000 and raised $3 million dollars!

In this episode, Emma shares the secrets behind their success and incredible growth trajectory, from TechStars and a viral marketing campaign to their fundraising and extensive beta testing.

What’s helped her most is stepping into confidence and surrounding herself with supportive peers and mentors, which has been more beneficial than ANY professional experience she’s ever had.

IN THIS EPISODE:

• How Diem is like ChatGPT meets Reddit, focused on female-centric experiences that she says are like the kinds of information you’ll get in the girl’s bathroom at 1 a.m.
• Emma’s background studying war studies at King College, starting her blog, her work and how Diem was inspired by the morning after pill
• The confidence-building techniques Emma used (including power posing!) to secure funding and get Diem off the ground
• Diem’s trajectory from newsletter to platform, and why looking at market and user data is more important than consumer feedback
• Leaning into community, including the magic of working with an experienced mentor

LINKS/RESOURCES MENTIONED

Learn about Emma’s company, Diem and follow them on Instagram.

Sarina is a consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, and on LinkedIn, and check out more episodes of the Career Memos podcast.