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Executive Summary

In this reflective year-end episode, hosts Roman Trebon and Kevin Metzger look back on their successful second year of the CS Playbook Podcast while unveiling exciting changes for 2025. The discussion highlights their growth journey, reaching broader audiences, and their strategic pivot towards examining customer success through a comprehensive business lens.

Detailed Analysis

The episode reveals key strategic developments and business insights:

Growth and Evolution

• The podcast has experienced consistent audience growth across platforms including LinkedIn and YouTube
• Successfully conducted approximately 30 guest interviews throughout 2024
• Demonstrated market validation through increasing engagement and listener statistics

Strategic Direction for 2025

The hosts announced significant format changes focused on:

1. Exploring customer success as a business-wide mindset rather than just a departmental function
2. Examining interconnections between customer success and other business units (Finance, Procurement, Sales)
3. Introducing shorter, more focused segments to enhance content accessibility
4. Expanding scope to include broader business perspectives while maintaining customer success focus

Business Impact

The podcast's evolution reflects broader industry trends in customer success:

• Recognition of customer success as an organization-wide responsibility
• Growing importance of cross-functional collaboration in delivering customer value
• Shift towards more integrated, business-centric approaches to customer success
• Emphasis on practical, actionable insights for business professionals

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You can also find the CS Playbook Podcast:
YouTube - @CustomerSuccessPlaybookPodcast
Twitter - @CS_Playbook

You can find Kevin at:
Metzgerbusiness.com - Kevin's person web site
Kevin Metzger on Linked In.

You can find Roman at:
Roman Trebon on Linked In.