Guest: Dina Coker, the founder and CEO of Akcel Partners, a groundbreaking company that specializes in providing outsourced sales talent that is tailored to meet the specific challenges of its clients.

Overview: Making BIG Happen requires a sales strategy that's innovative, adaptable, and capable of sustaining scale. But sales isn't a core competency at all firms -- especially start-ups and companies that are laser-focused on product development. Outsourcing can give CEOs quick access to a world-class sales team while their company keeps doing what it does best.

On today's show, Dina Coker explains how she deploys outsourced sales teams that complement or replace traditional in-house structures. She also discusses the critical moments when CEOs should consider leveraging outsourced sales talent and the key strategies for turning sales into a BIG advantage.

Guest: Erin Cigich, CEO of Perform[cb], a leading outcome-based marketing firm that helps brands acquire customers on a performance-based model where companies pay only for real results.

Overview: Every BIG starts small. In order to achieve their vision and sustain growth, the CEO has to establish precise, actionable steps that build towards measurable results. Keep the right numbers trending in the right direction every day, month, quarter, and year, and you'll keep Making BIG Happen.

On today's show, Erin Cigich explains how thinking about sales as a "math problem" and working with a CEO coach have been instrumental in helping the company beat its sales target by more than 200%. We also talk about leveraging AI for customer acquisition, clarifying your ideal customer profile, and building a performance-based culture.

Guest: Matt Plitt, President & Chief Executive Officer of Valent U.S.A. LLC, which is part of Sumitomo Chemicals Global Agricultural Operations. Matt is responsible for driving growth across Canada, Mexico, and the U.S.

Overview: Every BIG is even BIGGER at a truly global business. Subsidiaries and their holding companies need to synchronize culture and processes to achieve a wide array of goals that impact a huge number of stakeholders. But leaders also have to be able to identify the specific action items that belong at the top of their to-do lists so that their company finds that sweet spot between operational rigor and optimal performance.

On today's show, Matt Plitt explains how he led Valent by building a culture that balances entrepreneurial spirit with discipline. He also explains how working with CEO Coaching International helped him implement a framework for high performance, cultural alignment, and accountability.