Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
In this episode of the BUSINESS FOR MAKERS Podcast, I take you inside a marketing meeting with a multi-million dollar retailer I'm now involved in. Spoiler Alert: We will be using the same marketing strategy as you should for your 1 person maker business, because marketing fundamentals apply to businesses big and small.

For more valuable information on business, geared for makers like you, take advantage of all the free resources as GeorgeSupplyCo.com

Thank you to Brian Chervitz, Teacher and Instructional Designer in St Louis, MO.

Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
In this episode of the BUSINESS FOR MAKERS Podcast, we do a little more Business 101: Demystifying 15 More Business Terms

Even in the businesses I’m associated with today, I find there are principals who do not understand these terms, and their impact on their profits. In reality, many owners did not study business in school, but suddenly found themselves in business, providing their product or skill to others.

So this week, let’s start from the beginning, with 15 business terms you absolutely need to know. You don’t necessarily need to be prepared to calculate each of these, but you at least need to understand what they mean, when you are discussing them with your accountant, banker or other principals.

For more valuable information on business, geared for makers like you, take advantage of all the free resources as GeorgeSupplyCo.com

Thank you to Brian Chervitz, Teacher and Instructional Designer in St Louis, MO.

Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
In this episode of the BUSINESS FOR MAKERS Podcast, we do a little Business 101: 15 Business Terms You Absolutely Need to Know

Even in the businesses I’m associated with today, I find there are principals who do not understand these terms, and their impact on their profits. In reality, many owners did not study business in school, but suddenly found themselves in business, providing their product or skill to others.

So this week, let’s start from the beginning, with 15 business terms you absolutely need to know. You don’t necessarily need to be prepared to calculate each of these, but you at least need to understand what they mean, when you are discussing them with your accountant, banker or other principals.

For more valuable information on business, geared for makers like you, take advantage of all the free resources as GeorgeSupplyCo.com

Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
In this episode of the BUSINESS FOR MAKERS Podcast, I give 7 tips for writing compelling product descriptions that sell.

Be it a charcuterie board, a live edge table or a custom sign, the logic is the same.

Pulling together the information your customer needs to convince them to buy your products is the job of your product description. A well-written product description highlights the key features and benefits of the product. It answers the customers’ objections in advance and helps the customer understand the value of the product and make an informed purchasing decision.
So make sure you give your product descriptions the attention they need. Here are 7 tips for writing effective descriptions of your products.

For much more information on this subject, as well as all topics related to marketing to shoppers who are browsing your website, I suggest you take a look at our course

CONVERTING SHOPPERS INTO BUYERS: Succeeding at In-Purchase Branding

You’ll find all the details at GeorgeSupplyCo.com. And for podcast listeners, I have an early Black Friday sale. Use the coupon code PODCAST50, to save 50%, and get any course for only $25, regular $49. This will be just for a limited time only.

Listen at GeorgeSupplyCo.com, or your favorite podcast app.

Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com

Special thanks to Brian Chervitz M.S., and Katie of @CarpenterKatieCo on Instagram

Theme music Relax and Fade by Mr Smith

Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
In this episode of the BUSINESS FOR MAKERS Podcast, we discuss with Katie of @CarpenterKatieCo how she decided to make a large capital investment in her business, and how she edited her Etsy assortment to improve her production efficiency. Some of the criteria may surprise you!

Listen at GeorgeSupplyCo.com, or your favorite podcast app.

Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com

Special thanks to Brian Chervitz M.S., and Katie of @CarpenterKatieCo on Instagram

Theme music Relax and Fade by Mr Smith

Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
A wealth of actionable tips and tricks for executing Markets, Fairs and Festivals. Lia Parker of @ParkerPlaceWoodwork is hosting a series of Instagram forums regarding executing these events, aggregating all this knowledge, and presenting it at WORKBENCHcon 2024. Here is your sneak preview of what she has discovered so far.

Listen at GeorgeSupplyCo.com, or your favorite podcast app.

Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com

Special thanks to Brian Chervitz M.S., and Lia Parker of @ParkerPlaceWoodwork

Theme music Relax and Fade by Mr Smith

Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
Cash flow management is a critical aspect of running a successful small business. Regardless of how profitable your business may seem on paper, without proper control over your cash flow, you may find yourself struggling to pay bills, meet payroll, or invest in growth opportunities. Today, we'll explore the ins and outs of managing your cash flow effectively to ensure the financial health and longevity of your small business. But first, is cash flow really all that important? Well, according to one U.S. Bank study, 82% of failed businesses cited cash flow problems as a factor in their failure.

Learn how to manage your cash flow with our free CASH FLOW FORECASTING TOOL

Listen at GeorgeSupplyCo.com, or your favorite podcast app.

Find our list of 18 other woodworking podcasts in the BUSINESS FOR MAKERS BLOG.

Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com

Special thanks to Brian Chervitz M.S.

Theme music Relax and Fade by Mr Smith

Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.

Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.

You can find George Supply Company merchandise here

In this episode,
As someone who has navigated the intricacies of managing multiple businesses simultaneously for over a decade, each with its own intricate to-do lists, personnel challenges, and unending maintenance tasks, I was compelled to devise a system that could seamlessly track progress across various projects, reduce errors and forgotten projects, and increase my focus, ability to delegate, and reduce my stress

The solution? An elegantly simple tool that we all have access to: Google Keep.

To start building your marketing knowledge now, you may be interested in our new course, “Raising Awareness About Your Brand” at our website at georgesupplyco.com, and clicking the “Courses” option on the toolbar.

You can find both the podcast, and the course at GeorgeSupplyCo.com

Listen at GeorgeSupplyCo.com, or your favorite podcast app.

Find our list of 18 other woodworking podcasts in the BUSINESS FOR MAKERS BLOG.

Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com

Special thanks to Brian Chervitz M.S.

Theme music Relax and Fade by Mr Smith