In this episode of Business Technology Perspectives, I sit down with Anoop Joshi, Chief Trust Officer at Trustpilot, to explore how the fight against fake reviews is changing in an AI-driven world.

We discuss the impact of new rules like the FTC’s ban on fake reviews, which makes trust a boardroom topic rather than just a marketing concern. Anoop explains how Trustpilot combines machine learning, deep metadata checks and human moderation to protect review integrity across a community of millions.

He shares how his background as an IP lawyer shapes his view of today’s intellectual property debates in AI, why pattern detection beats content checks, and how Trustpilot has won multiple legal cases against bad actors in the past two years.

We also look ahead at trends that will test businesses, from deepfakes to crypto scams, and why human oversight still matters alongside smarter technology. Anoop’s insights offer a candid look at what it really takes to keep online reviews trustworthy at scale.

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Mobile gaming isn’t just entertainment. It’s quickly becoming one of the most valuable and overlooked channels for digital advertisers. In this episode, Cerisse Velasco, Director of Brand Partnerships at Zynga, joins Neil to lift the lid on how the gaming giant is helping brands connect with highly engaged, predominantly female audiences through in-game experiences that balance fun, relevance, and performance.

• Why the stereotypical “gamer” image is outdated, and how Zynga’s audience trends toward Gen Z and millennial women
• How brands are using rewarded video, custom playable, and deep integrations to build emotional connections with players
• What made partnerships like the Real Housewives collaboration such a perfect fit, and how authenticity drives engagement
• Why mobile gaming is outperforming other digital channels in attention and conversion
• How Zynga is adapting to a privacy-first future through persona-based planning and contextual targeting

She also gives us a glimpse into what’s next for mobile gaming as a marketing platform, from value exchange experiences to retail media integration and gamified brand storytelling.

If your brand still views gaming as a niche space, this conversation will provide you with a completely different perspective.

In this episode, Dr. Chris Austin, Senior Vice President of Research Technologies at GSK, joins Neil to share how artificial intelligence, genetics, and vast clinical datasets are radically reshaping the pharmaceutical landscape. A neurologist by training with experience across the NIH, biotech startups, and now GSK, Chris explains how drug development is finally moving beyond trial-and-error toward predictive, precision-based approaches.

He reveals how GSK is:

• Using AI and genomics to map disease “circuits” and prioritize drug targets with greater accuracy
• Designing novel molecules like oligonucleotides to reach previously “undruggable” targets
• Streamlining clinical trials through deep phenotyping and biomarker-based patient selection
• Leveraging generative AI to model disease biology, simulate clinical outcomes, and accelerate antibody design by 90 percent

Chris also reflects on the journey from the Human Genome Project to today’s AI-powered medicine and why he believes GSK has the right mix of data generation, scientific expertise, and computing infrastructure to lead the next wave of medical breakthroughs.

If you’ve ever wondered how AI is moving from hype to real-world health impact, this conversation offers a rare inside look at the front lines of biopharma innovation.

Listen now to discover how technology is not just speeding up drug discovery, it’s rewriting the rules entirely.