As a business leader, are you surrounding yourself with people who truly challenge and elevate you?

In this solo episode, Scott Joseph pulls back the curtain on the lies we believe about success—and where real growth actually happens. He shares why hustle and surface-level advice often keep business leaders stuck, and explains how true transformation begins with proximity to the right people.

Join Scott as he explores:

(3:03) The Room Versus the Stage

* Conferences and keynote stages rarely offer profound transformation.

* Real growth comes from honest, ego-free conversations.

* The right room gives you the insight you didn’t know you needed.

(6:43) The Power of Retreats and Real Conversations

* Business, Bourbon & Cigars isn’t just an event—it’s a game-changing room.

* The retreat offers deep collaboration and accelerated trust among peers.

(9:16) Myths That Keep Leaders Stuck

* Working harder doesn’t guarantee success—leverage does.

* Tools and tactics without clarity won’t move the needle.

* True success often comes from those off the radar.

BB&C LEADERSHIP RETREAT

Our signature, no-fluff leadership retreat is coming up in October, in Louisville, Kentucky. It’s where business leaders come together to refine strategies, build powerful connections, and enjoy a little bourbon & cigars along the way.

The first five people who go to https://MePlusUltra.com/bbc50 will receive 50% off their ticket to the Me Plus Ultra Leadership Retreat!

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and...

Are you using AI in a way that actually grows your business?

Ethan King joins Scott Joseph to unpack how AI, automation, and systems thinking can scale your business without adding stress. From his early days starting a college project to building multiple eight-figure brands, Ethan shares actionable frameworks and mindset shifts that empower smart, sustainable growth.

Ethan King is an award-winning entrepreneur, TEDx speaker, and bestselling author, who makes scaling look simple—but only because he’s mastered the systems that make success repeatable.

Join Scott and Ethan as they explore:

(4:17) The Power of Starting Small

* Ethan shares how a college project turned into a real business.

* Why some business owners ignore customer requests.

* Ethan’s Double Your Business in 90 Days book.

(13:11) Turning AI Into Your Marketing Team

* Email automation.

* Using AI to translate customer reviews into marketing language.

* Creating custom GPTs and brand voice training for better output.

(39:03) Making AI Your Publicist

* Turning media queries into brand exposure using AI.

* Why authenticity wins: teach AI to think like you, not replace you.

(54:08) The EAT method

* The EAT method: Eliminate, Automate, Train.

Thanks to Ethan King for being on Business, Bourbon & Cigars.

Learn more about Ethan: https://ethanking.com/

Follow Ethan on Instagram: https://www.instagram.com/ethanking.co/

Connect with Ethan on LinkedIn: https://www.linkedin.com/in/kingethan/

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.

* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/

* Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/

* Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/

* Me Plus Ultra X/Twitter: https://x.com/Me_Plus_Ultra/

SCOTT JOSEPH

* Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph

* Scott Joseph X/Twitter: https://x.com/ScottTJoseph1

*...

What’s the best way to outsell a direct competitor without putting them down?

In this episode, Scott Joseph shares a powerful two-question technique for positioning yourself above direct competitors—without ever going negative. He explains how these questions shift the sales conversation by revealing what matters most to your prospects and where your competitors fall short.

Join Scott as he explores:

(2:56) The Story Behind the Two-Question Technique

* The real power comes from positioning—not objection handling.

* Sales success comes from asking the right questions, not being pushy.

(6:55) The First Question

* Ask: “What are the one or two things that have kept you [i.e. the prospect] loyal to them [i.e. your competitor]?"

(7:40) The Second Question

* Ask: “If there were one or two things they [i.e. your competitor] could improve on, what would they be?”

* Let the prospect feel the pain of staying with their current provider.

(10:28) Test Closing

* Use test closes to reinforce relevance throughout the pitch.

The first three people who go to https://MePlusUltra.com/hotseat will get free access to one of our Me Plus Ultra virtual mastermind hot seats.

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes.

* Apple Podcasts: https://apple.co/3SN2fHn

* Spotify: https://spoti.fi/49EwtTo

* YouTube: https://www.youtube.com/@MePlusUltraNetwork/

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA

Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.

* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/

* Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/

* Me Plus Ultra Facebook group:...