Building Relationships with Rob Sutherland
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Building Relationships with Rob Sutherland
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Join us on Inspector Empire Builder as we sit down with Rob Sutherland, founder of Pro Broker Agency, a boutique call center revolutionizing outbound calling for real estate and home inspection businesses. Rob shares his journey from working at REMAX to launching a specialized service that connects home inspectors with realtors through personalized, high-skill outbound calls. With a focus on fostering genuine relationships, Rob explains how his team’s entrepreneurial mindset and local expertise help clients stand out in competitive markets, saving time and driving results. This episode is packed with actionable insights for business owners looking to scale smartly.
Rob’s passion for empowering his team and clients shines through as he discusses the importance of building trust and avoiding the pitfalls of passive marketing like digital ads. From the value of a skilled caller to tips for inspectors tackling their own outreach, this episode offers a roadmap for success in the people-driven real estate industry. Whether you’re a home inspector or a small business owner, Rob’s strategies will inspire you to rethink your approach to lead generation and relationship-building.
Key Takeaways:
Outbound Over Passive: Outbound calling outperforms passive digital marketing for building lasting B2B relationships.
Entrepreneurial Mindset: Callers with ownership-driven attitudes create stronger client connections and better results.
Personalized Approach: Tailored scripts and local, skilled callers enhance trust and professionalism.
Skill Matters: Effective outbound callers need quick thinking, disarming charm, and confidence to engage prospects.
Relationship Focus: Success in real estate and home inspection hinges on building trust with realtors through genuine interactions.
“If you can build relationships that are trusted with the lady realtors as well as the men, they’re going to recommend you to all their friends.”
Watch on YouTube: https://youtu.be/l0gctoXdRlg
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