In this episode of the Collective Genius Podcast, I’m joined by a longtime friend and powerhouse real estate entrepreneur, Sam Primm. From humble beginnings in St. Louis with zero intentions of becoming an entrepreneur, Sam shares how a copy of Rich Dad Poor Dad lit a fire that led him to build a $50 million rental portfolio, create a national coaching brand, and become one of the most authentic voices in real estate education on social media.

We dive into everything from partnerships and buyouts to building a business with your best friend, growing a social media following of over 3 million, and creating a multi-pronged business model that drives real impact. This is an honest, transparent conversation filled with practical advice, hard lessons, and big wins. Whether you’re new to real estate or scaling to eight figures, Sam’s journey is a blueprint for long-term success without sacrificing your values.

Episode Timeline Highlights:

[0:00] - Introduction

[3:09] - Sam’s first CG meeting and feeling “out of his league”

[5:01] - Childhood goals: not business, but being a great dad

[6:48] - A life-changing read of Rich Dad Poor Dad sparks a new path

[9:19] - Meeting Brian Schroeder at a local meetup and the start of a successful partnership

[12:01] - The flip business buyout and how the transition happened smoothly

[13:40] - Why Sam and Lucas’s partnership works: mutual trust, clear roles, and no ego

[15:48] - Dividing responsibilities: running separate companies while owning 50/50

[20:09] - The secret to a successful business exit? Sell to your own team

[24:24] - Starting out on YouTube and pivoting into social media education

[25:40] - How Sam built a national coaching brand without running ads

[27:39] - Why organic growth and team structure were key to balancing two businesses

[30:17] - The power of building a strong team foundation and culture

[36:06] - The toughest year in the flipping business and what it taught Sam and Lucas

[39:14] - Social media backlash: navigating hate, trolls, and even death wishes

[42:27] - Sam’s proudest achievement: a $50M rental portfolio built with none of his own money

[45:03] - Lessons from jumping into multifamily and what he’d do differently

[50:26] - What CG has meant to Sam, Lucas, and the growth of their entire organization

[53:16] - How early social media encouragement within CG helped Sam stay the course

[54:54] - Sam’s unique superpower and how he blends competition with abundance

5 Key Takeaways:

1. Partnerships work when roles are clear and egos are checked – Sam and Lucas have been friends since middle school, but their success comes from dividing responsibilities, trusting each other, and keeping the bigger picture in mind.

2. Success in education starts with authenticity – Sam didn’t build his coaching brand with flashy cars or rented jets. He showed up as himself, consistently, and delivered real value.

3. Your team is your foundation – Having the right people in the right seats enabled Sam to step into the visionary role and scale multiple companies simultaneously.

4. Social media can build or break you – Sam shares the good, bad, and ugly of going viral. His thick skin and commitment to helping others have kept him focused.

5. The best buyer for your business might already be on your team – Instead of selling to outsiders, Sam and Lucas bought out their mentor Brian in a way that kept the business strong and the relationships intact.

Links & Resources:

• Learn more about The Collective Genius: thecollectivegenius.com

• Connect with Sam Primm on Instagram and TikTok: @SamFasterFreedom

• Explore Sam’s coaching programs: www.FasterFreedom.com

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