What does it actually feel like to be part of a great digital community? In this episode, I share a powerful question my friend Julian asked me that sparked a conversation about group chats, stickiness, and how strong community design creates a sense of home. If you’re building a space for transformation, connection, or creativity, this is your reminder that feelings matter — and that people stick around when it feels good to be there.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

A recent CreativeMornings event reminded me how powerful it is to put yourself in the room... to follow the pull toward people, conversations, and spaces that expand you. In this episode, I reflect on how in-person connection sparks creativity, builds momentum, and supports your business in ways no algorithm ever could. If you've been feeling stuck or isolated, this is your invitation to step outside your usual routine and follow your curiosity.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Want the full checklist? DM me MAKEOVER on Instagram @buildwbecky and I’ll send it your way.

If your membership feels a little messy, like members are ghosting, your forum is quiet, or your content feels bloated, this episode is your fix-it guide. I’m walking you through the exact 5-part audit we use with our Affinity Collective clients to improve retention, engagement, and outcomes inside their programs. You’ll learn how to simplify onboarding, clean up your content, and refresh your programming so your members actually want to stick around.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

DM me MAKEOVER on Instagram @buildwbecky to grab the checklist from this episode.

When your audience is small, the rules are different. In this episode, I break down the real strategy that helped me fill the Make Smart Retreat — and it wasn’t just email blasts or passive waitlist conversions. It was what my clients lovingly call “bully marketing”: personal, intentional outreach that connects with your people human to human.

If your first launch isn’t selling the way you hoped, this episode is your reminder to get scrappy, get personal, and go all in on the people you believe in most.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Your first launch won’t be perfect — and it’s not supposed to be. In this episode, I walk through a real conversation with a friend who’s building a new offer. We talk about how to approach beta testing, why you should teach and deliver live the first time around, and how to use feedback to make your product better with every round.

If you're stuck trying to map the “perfect” offer before you’ve even sold it, this one’s for you.

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Most people collect data they never use or worse, they’re flying blind, relying on gut instinct and assumptions. In this episode, I’m walking you through the exact prompts and data audit process we used on Day 1 of the Make Smart Retreat. You’ll learn how to spot the story your data is telling you, the difference between qualitative and quantitative insights, and how to identify what’s actually working across your funnel from lead magnet to checkout page.

If you’ve ever launched something and thought, “Why didn’t this work?”, this episode is for you.

Let's be friends!

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

I’m handing you the real behind-the-scenes look at how I went from fancy architecture school to building community-driven products for creator-led brands. I’ll walk you through my (very nonlinear) seven-part journey — including the moment I realized I was never meant for the corporate life, my unexpected side-gigs and cross-country moves, and how teaching UX led me to obsess over online education and membership strategy.

If you’ve ever felt like you don’t fit neatly in a box… you’ll feel right at home here

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective