Brionna Simons (On Board Experiential) - "Multicultural Marketing"
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Brionna Simons (On Board Experiential) - "Multicultural Marketing"
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Brionna Simons is an expert in Experiential and Multicultural marketing. She is currently the Senior Account Manager of Experiential marketing at On Board Experiential (https://www.obexp.com) She is passionate about delivering powerful brand experiences that are culturally relevant to their audience.
Today, many brands are out of touch with their own audience. They market to them using brand strategies that don’t take their audience’s “lived experience” into account. This results in brand’s feeling tone-deaf to their audiences, rather than resonating with them on a deep level.
More than ever, it is important for brands to invest in a truly multicultural perspective with their marketing efforts. This can include a brand’s hiring practices, focus grouping, social media algorithms, and more.
In this episode, Brionna takes us on a deep dive of multicultural marketing and how brands can be authentic and empathetic with their audience.