Episode 4: Why many newsletter metrics are useless (and which ones matter). Stop drowning in digital marketing terms that don't help your newsletter grow. This episode cuts through the BS metrics to show you exactly which numbers actually drive revenue.

We break down why most creators track vanity metrics that look good but do nothing for your business. Instead, learn the handful of measurements that actually predict whether your newsletter will survive or thrive.

What you'll learn:

• Why obsessing over open rates is like counting likes on Instagram
• The only three metrics that actually predict if you'll make money
• How to explain these numbers to sponsors without sounding desperate or clueless
• The measurement mistake that's costing you subscribers every week

Perfect for creators who hate spreadsheets but love results. No buzzwords, no guru-speak, just practical ways to measure what matters.

Timestamps:

• 00:00 Why most marketing jargon is a waste of your time
• 01:26 The only metrics worth tracking (and why)
• 02:04 Building a language that makes sense to sponsors
• 04:15 Vanity metrics vs. money metrics
• 09:26 Simple steps to improve what actually matters
• 10:40 Measuring progress that leads to revenue

Some free Reply Two resources available 24/7

• Listen at https://replytwo.com/podcast
• Wiki and Prompt Library: https://replytwo.com/wiki
• Blog: https://replytwo.com/blog
• Boring Wiki Post: https://replytwo.com/wiki/digital-marketing-terms