In this episode of Breakfast in Barcelona, we sit down with Monica, the CEO and co-founder of Lily, a groundbreaking app designed to transform kids' screen time into meaningful reading experiences. Monica shares the journey of building Lily, from navigating the challenges of naming and branding to expanding into international markets like Germany and Sweden. We discuss the importance of balancing ambition with practicality, leveraging networks, and the entrepreneurial lessons she’s learned while splitting her time between the vibrant startup ecosystems of Barcelona and Sweden. This candid conversation offers insights into the realities of startup life and the vision behind creating impactful products for families worldwide.