『Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique』のカバーアート

Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

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My Interview with Haider Rafique, CMO, OKX at #token2049

  • Why the crypto industry must call out bad behaviour to move from the wild wild West to the middle mile West
  • OKX’s pivot from centralised exchange to Web3 wallet and why product design and self-custody matter
  • The role of storytelling in rebuilding crypto’s reputation after scandals like FTX
  • Why brand building, trust, and user experience are now central to client acquisition in crypto
  • How sports partnerships build distribution and reinforce values like perseverance and discipline
  • The importance of taking risks in marketing and standing for something—even when it's controversial

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The full interview is also available on my YouTube channel.

YouTube: https://bit.ly/3YfcSX4

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