『Brand Growth Heroes』のカバーアート

Brand Growth Heroes

Brand Growth Heroes

著者： Fiona Fitz | Brand Growth Heroes Mini MBA |
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 Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.Copyright Fiona Fitz Consulting Ltd. マネジメント・リーダーシップ リーダーシップ 個人ファイナンス 経済学
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  • Why Olipop's Co-Founder Dynamic WORKS

    Why Olipop's Co-Founder Dynamic WORKS
    2025/07/24

    In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to survive as a team while doing it.

    David Lester, co-founder of Olipop gives us insight into the human side of the co-founder relationship behind OLIPOP’s explosive growth - growing from an unlikely partnership to a half-billion-dollar brand.

    Hear how:

    • Two very different co-founders turned past failures into this incredible success
    • A mission-driven mindset can become the ultimate competitive advantage
    • Staying aligned (without killing each other) is half the battle!

    Don’t forget to hit follow for more bite-sized founder wisdom every 2 weeks.


    And...if you're wondering whether or not you need help to find the right people, or would like to ask for some advice, why not take half an hour to discuss it over a no-obligation call with Billy from the MKJ Ignite team team here!


    Connect with Billy Maddock

    Connect with Immy Southwell

    Connect with Paul Jones
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    5 分
  • Brand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-Taylor

    Brand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-Taylor
    2025/07/16
    In this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years: the incredible Perry Haydn-Taylor, the creative mind behind one of the most famous brand consultancies in the business big fish®.Fiona first met Perry in 2006 during her time heading up Gü France, and this conversation is full of the same sharp insight, warmth, and strategic clarity that made their early boardroom chats unforgettable.With a client list that includes some of the UK’s most beloved challenger brands - think Gü, Charlie Bigham’s, Dorset Cereals, Clipper Teas, Sipsmith, Tyrrells, St. Pierre, Freddy’s Flowers, sofa.com, and more! Perry and his team at big fish® have consistently helped founders transform big ideas into commercially successful, category-defining businesses.In this episode, you'll learn:Why the most successful founders are “restless in pursuit of better”The Power of Three framework: clarity × focus × effort = sustainable growthHow to articulate your unfair advantage and make the right choice the easy oneThe role of charisma and storytelling in building buy-in from investors, retailers, and consumersHow Big Fish has reframed entire categories — from tea and chocolate to salad and flowersWhy hiring, values, and strategic simplicity are key to scaling wellThis is a candid and insightful deep dive into what matters when building a brand, not just design and packaging, but conviction, focus, and a deep understanding of your customer.If you’re navigating the messy middle of your growth journey, this episode is packed with practical frameworks and fresh perspective.Useful Links:big fish websiteConnect with Perry on LinkedInConnect with big fish on LinkedIn============================================================Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
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    46 分
  • The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!

    The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!
    2025/07/10

    Last night, Amelia Christie-Miller won THE GROCER GOLD ENTREPRENEUR OF THE YEAR 2025!!

    We're so proud of you, Ed and your team, and honoured to have supported you right from the very start of your journey!!

    Amelia makes the point that this win is not just hers, but that "it belongs to every single person who believed in the bean revolution:
    🏆 The Bold Bean Co | B Corp™ team who've hustled relentlessly to get us into 1000+ stocking points
    🏆 My co-founder Ed Whelpton, who I eventually managed to persuade to join me on this mad journey and has transformed the business and experience for me.
    🏆 Our investors who backed beans when everyone else said "you'll never disrupt Heinz" or “commodity category brands won’t work”.
    🏆 The bean champs who clear our shelves at Waitrose & Partners and send our cookbooks to their friends!
    🏆 The retailers who gave shelf space to a crazy idea about premium jarred legumes."
    (Amelia Christie-Miller, LinkedIn)

    So, in this week’s power-packed Brand Growth Heroes SHORT, Fiona chats with Ed Whelpton and Amelia Christie-Miller, the visionary co-founders of Bold Bean Co., about one of the most complicated but most critical challenges in early-stage FMCG brands: getting the right people into the business.


    From accidental brilliance to strategic investment, Ed and Amelia reveal:

    • Why external advice is underrated
    • Hiring a fractional Head of People (yep, early!)
    • Ditching the office for a ‘connectivity budget’
    • What truly modern leadership looks like

    Whether you’re scaling a team or just starting to hire, this is your short, sharp insight hit.


    This BGH Short is part of our people series, hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles. This short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.


    A new 5-7 minute episode drops every two weeks, so make sure to HIT FOLLOW and don’t miss the next one.


    If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!


    Connect with Billy Maddock on LinkedIn


    Connect with Immy Southwell on LinkedIn


    Connect with Paul Jones on LinkedIn


    Follow MKJ Ignite on Instagram


    Connect with MKJ Ignite on LinkedIn
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    8 分

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