What if your startup pitch didn’t just inform — but moved people to believe? This episode reveals how the most effective founders use strategic storytelling to build trust, spark action, and secure funding.

What You'll Learn:

• Why most pitch decks fail to convert — and how to fix them

• How to use emotional storytelling to resonate with investors

• How to simplify deep tech for non-technical audiences

• Narrative frameworks for Series A, B, and beyond

• The psychology behind VC decisions (and what makes them say yes)

Guest Spotlight:
🎤 Ehud Dror, Founder of Tailoring Your Story, is a globally respected startup storytelling strategist. He’s helped dozens of Israeli tech startups — from deep tech to SaaS — secure VC funding and scale their vision using founder-first narratives.

Whether you’re pre-seed, scaling, or pitching for your next round, this episode gives you practical frameworks, examples, and narrative power-ups you can apply immediately.

Rate Us:
Like what you hear? Subscribe to Startuprad.io on Spotify, Apple Podcasts, and your favorite app. Leave a ⭐⭐⭐⭐⭐ review — and share this with a founder or investor who needs to hear it.

Guest Name: Ehud Dror, Founder at Tailoring Your Story

Blog Post: http://startuprad.io/post/the-startup-storytelling-playbook-craft-narratives-that-win-investors-and-customers

Relevant Resources:

• Ehud Dror on LinkedIn

• Startuprad.io Blog

Timestamps:
00:00 – Introduction: Why Storytelling Is Startup Gold
02:05 – The Most Common Narrative Mistake Founders Make
06:00 – Clarity + Momentum: The Secret Formula for Pitches
09:25 – Why Most Pitch Decks Fail to Raise Funding
14:20 – Deep Tech Storytelling: How to Make It Relatable
20:10 – Crafting the Founder “Why” That VCs Remember
26:00 – The Role of Emotion in High-Stakes Pitching
33:15 – One Narrative, Multiple Audiences (VCs, Media, Customers)
38:44 – Startup Storytelling for Series A to IPO
41:22 – Final Takeaways + Bonus Storytelling Framework

Startups in the DACH region are heating up — from AI unicorns to VC mega-funds. In this monthly startup news roundup, we unpack the most important trends in Germany, Austria, and Switzerland’s tech ecosystem.

Learn how Parloa became Germany’s second unicorn of the year, how Quantum Systems secured €160M to dominate aerial AI, and how the EIB’s €70B initiative is reshaping venture capital in Europe. We also dive into Lyft’s FreeNow acquisition, biotech patent wars, the MiCA crypto license, and regulatory risks like the EU Data Act.

🔑 Key Takeaways:

• What Parloa’s unicorn status reveals about AI-native SaaS

• How Europe’s biggest VC fund is changing startup investment

• Why fintechs like Vivid are chasing MiCA compliance

• Top DACH soonicorns to watch in 2025

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🔗 Dive Deeper and Be Ahead Of The Curve!

• DACH Startup Ecosystem 2025: The Ultimate Hub
  https://www.startuprad.io/post/dach-startup-ecosystem-2025-the-ultimate-hub

• This Month in DACH Startups: May 2025 Startup News Wrap-Up
  https://www.startuprad.io/post/dach-startup-news-may-2025-unicorns-m-a-and-vc-surge

• Top AI Startups in the DACH Region in 2025
  https://www.startuprad.io/post/top-ai-startups-in-the-dach-region-in-2025

• 🚦German Venture Capital in Q1 2025: Dealflow Quality Rises Amid Exit Anxiety and Fundraising Chill
  https://www.startuprad.io/post/german-venture-capital-in-q1-2025-dealflow-quality-rises-amid-exit-anxiety-and-fundraising-chill

• This Month in DACH Startups: April 2025 Startup News Wrap-Up
  https://www.startuprad.io/post/this-month-in-dach-startups-april-2025-startup-news-wrap-up

• Germany Startup Policy 2025: Strategies for Founders & Investors
  https://www.startuprad.io/post/startup-financing-in-2025-strategies-for-founders-investors

• DACH Unicorn Tracker 2025: Trends, Funding, and Opportunities
  https://www.startuprad.io/post/dach-unicorn-tracker-2025-trends-funding-and-opportunities-startuprad-io

What happens when an FBI-trained negotiation coach brings elite sales psychology into the startup world? You get a masterclass in influence, integrity, and investor persuasion.

Today’s episode of Startuprad.io features Matthias Bullmahn, a crisis negotiation expert, former Accenture executive, and storytelling coach — here to show founders how to negotiate like pros and scale without manipulation.

What You'll Learn:

• How to apply BATNA to investor negotiations and enterprise sales

• The 3 killer words ruining most pitches — and what to say instead

• Why founders fail when they ignore buyer psychology and emotional triggers

• How to use the Motive Compass to close deals faster

• How AI fits (and fails) in human-centric sales strategies

Guest Spotlight:
Matthias Bullmahn is one of Germany’s leading voices in ethical sales psychology, negotiation, and strategic communication. He’s trained with the former heads of the FBI and Scotland Yard, founded a department at Accenture focused on agile transformation, and today advises founders, corporates, and investors on emotionally intelligent deal-making.

Now It Is Up To YOU:
If you’re a founder, executive, or investor who values clear strategy over sales fluff, this episode is your playbook.

Subscribe to Startuprad.io on Spotify and Apple Podcasts, leave us a 5-star review, and share this episode with someone negotiating their next big deal.

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Guest Name: Matthias Bullmahn, Sales Psychologist & Strategic Communications Expert

Related Blog Posts on Startuprad.io:

• 🎙️ Mastering Startup Negotiation Tactics: Sales Psychology Meets FBI Playbooks

• 🧠 BATNA for Founders: Your Ultimate Safety Net in Investor Talks

• 💬 3 Words That Kill Your Startup Pitch (and What to Say Instead)

• 📊 Case Study: Ecotech Startup Closes Investor Without Product in Market

Relevant External Resources:

• Harvard Negotiation Project

• Motive Compass by Dirk Eilert (German)
  
  Timestamps:
  00:00 – Introduction to Matthias & FBI Training
  04:54 – BATNA and Deal Power for Founders
  08:45 – Ethical Sales Psychology Explained
  18:55 – The Motive Compass: What Drives Buyers?
  27:40 – AI in Sales: When It Works, When It Fails
  39:10 – How to Win Trust in a Distracted Market
  47:05 – Final Advice for Founders & Pitch Mistakes

Why do Europe’s startups scale slower than their U.S. counterparts? In this raw, revealing episode, Andy Goldstein uncovers what’s really holding back the European venture capital scene—and what we can do about it.

• How investor education can radically improve VC decision-making

• Why German founders hesitate to internationalize—and how to fix it

• The mindset shift European investors need to unlock global-scale success

• How AI sales tools and founder conviction can drive early-stage growth

Andy Goldstein, Managing Director Europe at VU Venture Partners and Co-Founder of the German Accelerator, is a serial entrepreneur, ecosystem builder, and innovation catalyst. With decades of experience across the U.S. and Europe, he’s reshaping how VCs invest—and how startups scale.

Loved this episode? Help others discover it!
Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave us a ⭐⭐⭐⭐⭐ review. Share this with founders, VCs, and every entrepreneur you know.

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Guest Name: Andy Goldstein, Managing Director Europe, VU Venture Partners
Blog Post: http://startuprad.io/post/the-transatlantic-investment-divide-why-europe-needs-a-new-vc-mindset

Relevant Resources:

• VU Venture Partners

• German Accelerator

Timestamps:

• 00:00 – Introduction to Andy’s journey from IBM to VC

• 06:00 – What’s broken in European VC mindsets

• 12:45 – How VU trains VCs through real investments

• 20:50 – Sales culture differences: Germany vs. U.S.

• 28:15 – Startup internationalization: Why Germany lags

• 35:30 – Traits of the top 1% of founders

• 42:00 – Final thoughts + podcast wrap-up

In Part 2 of our interview with Christian Conrad — coach, former Kellogg’s exec, and author of Magical Company Culture — we go deep into the execution side of culture.

Forget team-building retreats. Christian outlines a leadership playbook where trust, behavioral habits, and culture KPIs like eNPS are used to build high-performing, emotionally engaged teams.

• Why “100% trust from Day 1” transforms startup teams

• How to implement daily engagement boosters like connective listening and feedforward

• Why eNPS should be every founder’s culture KPI

• How one client scaled eNPS from 6 to 40 in 18 months

• The 4DX execution framework applied to startup leadership

Christian Conrad is the founder of Management Boost and author of Magical Company Culture. His mission? 1 million smiling employees by 2035. He’s coached global corporations and hypergrowth startups alike on measurable, trust-based leadership.

🔥 If you’re a founder, investor, or executive navigating scale, this episode is your culture execution guide.

✅ Subscribe, review, and share this episode to help us build the startup leadership community.

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• Guest Name: Christian Conrad (https://www.linkedin.com/in/christianconrad-magneticculture/)

• Role: Leadership Coach & Author of Magnetic Company Culture

• Blog Post Part 2: Read the Full Blog Here: https://www.startuprad.io/post/the-culture-execution-playbook-for-founders-part-2-of-our-interview-with-christian-conrad

• Blog Post Part 1: https://www.startuprad.io/post/the-ultimate-guide-to-building-a-magnetic-company-culture-in-startups

• Resources:

  • Christian’s Website

  • eNPS Overview (Gallup)

• Timestamps:

  • 00:00 – Why Culture Execution Fails

  • 03:15 – Long-Term vs. One-Off Trainings

  • 06:00 – The Trust-First Management Mindset

  • 10:10 – The 4DX Framework for Culture

  • 13:50 – Case Study: eNPS Growth Story

  • 17:22 – Three Founder Habits to Start Today

  • 20:00 – Final Thoughts for Founders

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What if your company culture was your biggest growth engine? In this episode, we dive deep with leadership coach Christian Conrad to unpack what makes startup cultures not only magnetic but measurable — and how founders can lead with emotional intelligence and trust from Day 1.

📌 What You'll Learn:

• How to use eNPS to measure engagement and cultural health

• Why trust-first leadership beats control-based management

• The daily engagement boosters that scale with your team

• How to retain top startup talent during the Fachkräftemangel

• When to use the Kano model and 4DX to execute cultural transformation

👤 Guest Spotlight:

Christian Conrad, founder of Management Boost and author of Magical Company Culture, is on a mission to create 1 million smiling employees by 2035. He has helped startups and corporates alike transform their cultures into scalable engines for growth.

🎯 Your Turn:

If you’re building a startup, managing a tech team, or investing in founders — this conversation will shift your thinking on leadership.

👉 Follow Startuprad.io, subscribe on Spotify & Apple Podcasts, and leave a ⭐⭐⭐⭐⭐ review. Share with your co-founder, HR lead, or investor network.

• Give us feedback: https://forms.gle/SrcGUpycu26fvMFE9

Follow the editor in chief / founder on LinkedIn:http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=joernmenninger

• Guest Name: Christian Conrad, Leadership Coach & Author

• Blog Post: The Ultimate Guide to Magnetic Company Culture

• Relevant Resources:

  • Magical Company Culture – Book

  • Christian's Homepage

⏱ Timestamps:

• 00:00 – Introduction

• 05:12 – What Is a Magnetic Company Culture?

• 13:20 – Measuring Engagement with eNPS

• 22:05 – Trust-Based Leadership and Emotional ROI

• 31:47 – Daily Engagement Boosters for Startup Leaders

• 40:15 – Case Study: Renewable Energy Company Culture Turnaround

• 48:05 – Closing Advice for Founders
  

In April 2025, DACH startups raised over €1.3 billion—while one of Europe’s top fintechs spiraled into crisis. This isn’t just another news roundup. This is your investor-grade, startup-founder-relevant, executive-level briefing from the DACH region’s leading podcast.

🚀 This episode is brought to you by Vanta. Automate your SOC 2, ISO 27001, and GDPR compliance in weeks, not months. Learn more at vanta.com/startupradio

What You'll Learn:

• The real story behind Trade Republic’s outages and financial trust issues

• How Amboss, Noxtua, and n8n are defining applied AI in health and devops

• Where VCs are betting big in Germany, Austria, and Switzerland

• Why Germany’s economy is stagnating, yet startup funding is booming

Guest Spotlight:
This episode is hosted by Jörn “Joe” Menninger, the voice behind Startuprad.io and one of Europe’s leading startup podcasters. He breaks down news from Berlin, Munich, Vienna, and Zurich — so you don’t miss a beat.

We Love to Hear from You:
Love data-backed startup insights? Then subscribe to Startuprad.io on Spotify or Apple Podcasts, leave a 5-star review, and share this episode with your co-founder or VC. We break the noise so you don’t have to.

Host: Jörn Menninger, Editor-in-Chief at Startuprad.io
Blog Post: https://www.startuprad.io/post/april-2025-dach-startup-wrapup
Relevant Resources:

• Amboss Funding: Silicon Canals

• Noxtua's AI push: TechCrunch

• Trade Republic Trouble: Business Insider

Timestamps:

• 00:00 – Intro + Sponsor

• 03:10 – €1.3B Funding Summary

• 10:25 – Amboss, Noxtua, n8n: Applied AI Highlights

• 19:40 – Trade Republic Crisis Breakdown

• 27:50 – DACH VC Trends: First Momentum, Revent, Oakley

• 35:30 – Germany’s Economy: IFO + Forecasts

• 42:00 – Closing + What’s Coming in May

Are you a founder, investor, scaleup exec, or tech enthusiast looking to decode Europe's billion-euro startup engines? You’ve landed in the right place. Startuprad.io brings you the ultimate Unicorn Tracker for Spring 2025, offering you front-row insight into the most dynamic startups and scaleups across the DACH region—Germany, Austria, and Switzerland.

🎯 Prefer the full analysis, data, and links? Dive deeper here:
👉 https://www.startuprad.io/post/dach-unicorn-tracker-2025-trends-funding-and-opportunities-startuprad-io

⏱️ [00:02:20] What is DACH?
We explain the region, its strengths, and why it’s critical for innovation-driven founders and investors alike.

⏱️ [00:03:30] Quantum Systems & New Unicorns
Germany’s AI drone unicorn is leading the charge. Is deep tech the next big frontier?

⏱️ [00:04:20] Logistics Titans: Forto & Sennder
We uncover why DACH is still Europe's logistics superpower.

⏱️ [00:05:53] Mobility Mavericks: Flix, Tier, Volocopter
From record revenues to flameouts—we decode the truth behind urban mobility in 2025.

⏱️ [00:06:40] AI & Defense Tech: Agile Robots & Helsing
Robotics meets military innovation. Will Europe lead the AI revolution?

⏱️ [00:07:30] Consumer Tech Giants: Check24 & AutoDoc
Quiet billion-euro monsters transforming e-commerce and consumer platforms.

⏱️ [00:09:10] Biotech’s Highs & Heartbreaks
Why ADC Therapeutics’ rollercoaster reflects the volatile biotech landscape.

⏱️ [00:10:10] Climate Tech’s Gold Rush
Enpal, Climeworks, and 1.5 Degrees are building climate unicorns. Is it time to invest?

⏱️ [00:12:30] Fintech & Insurtech Battles
From N26 to Trade Republic, the DACH region remains a fierce battleground for finance innovation.

⏱️ [00:14:00] SaaS & Enterprise Software
Celonis is now a decacorn—what’s fueling DACH’s dominance in B2B SaaS?

⏱️ [00:24:55] The Unicorn Graveyard
Wefox, Grover, Infarm, Solaris. What founders can learn from once-high-flying unicorns that fell hard.

This is your unfair advantage in understanding how the DACH region creates, scales, and sometimes loses billion-dollar startups. Whether you're:

• 🚀 A founder looking for inspiration

• 💸 An investor scanning for your next deal

• 🧠 A strategist decoding market shifts

...you’ll walk away with actionable insights, real stories, and trend-defining strategies.

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🎁 Save $1,000 by signing up through our exclusive link: vanta.com/startupradio

📌 Full Show Notes + Transcript + Links:
https://www.startuprad.io/post/dach-unicorn-tracker-2025-trends-funding-and-opportunities-startuprad-io

🎧 Subscribe to Startuprad.io wherever you get your podcasts

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