エピソード

  • To Brand or Not to Brand? That's the Pinteresting Question
    2025/07/02

    Wondering if you need strict branding on Pinterest pins? In this episode of Biz Beyond the Gram, I dive into how Pinterest’s search-driven platform rewards diversity, not uniformity. Learn when to use a branded aesthetic and when to experiment with different templates, fonts and colours — plus how to avoid repetitive “ad-looking” pins that get penalised.

    Highlights

    • Pinterest favours diverse and varied pin designs over uniform branding.
    • Repetitive pin designs can negatively impact visibility on Pinterest.
    • Branding your pins depends on how important brand consistency is to your business.
    • Regularly reviewing pin analytics helps optimise content strategy.
    • Pinterest allows creative freedom for those who prefer a less structured brand identity.
    • Avoid pins that look like repetitive ads by mixing images, fonts, and templates.
    • Social Search Club membership offers extensive resources and community support for social media growth.


    Resources

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources.

    Join the⁠ ⁠Social Search Club⁠⁠ monthly membership for fresh social search templates, mentorship and accountability every month!

    Follow me on ⁠TikTok⁠

    Subscribe to my ⁠YouTube⁠

    Check out my ⁠Pinterest⁠


    About the Biz Beyond the Gram Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, founder of Digital Priestess Marketing, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.

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    10 分
  • Boost Your TikTok Views Via Your Comment Section
    2025/06/30

    Think TikTok is tough to grow without constant new content? Think again. In this episode, I'm revealing how to boost your TikTok views with a simple yet effective approach: diving into your comment section.

    Learn why TikTok’s comment-driven algorithm rewards thoughtful replies (unlike Instagram), how to spark real conversations, revive older videos with fresh keywords, and turn noise into visibility without posting endlessly. Perfect for anyone exploring social search marketing, tired of daily reels, or wanting to build a business without Instagram.

    Highlights

    • Responding to comments on TikTok significantly boosts views and engagement.
    • Reposting older videos with updated keywords can revive content performance.
    • TikTok’s comment culture encourages genuine conversations, unlike Instagram.
    • Early-stage TikTok users should focus on prompting comments to grow their audience.
    • Engaging in the comment section is a quick, effective strategy even during low-content phases.
    • Respond thoughtfully to genuine questions, even if they seem challenging or controversial.
    • Ignore trolls and negative bait, focusing energy on productive interactions.


    Resources

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources

    Join the ⁠Social Search Club⁠ monthly membership for fresh social search templates, mentorship and accountability every month!

    Follow me on ⁠TikTok⁠

    Subscribe to my ⁠YouTube⁠

    Check out my ⁠Pinterest⁠

    About the Biz Beyond the Gram Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, founder of Digital Priestess Marketing, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.

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    21 分
  • 4 Rules to Scaling Your Online Business - Without Instagram!
    2025/06/29

    Instagram isn’t the only way to grow — and in 2025, it’s far from the smartest. In this episode, I’m breaking down my four essential rules every online business owner needs to scale sustainably, without trending audio's or dancing for the algorithm.

    We’re talking smart strategy, search marketing, social digital marketing, and the tools that free up your energy so you can actually run your business (not just post about it).

    If you’re ready to build a business without Instagram, and want to grow your visibility, sales, and sanity using platforms like Pinterest, TikTok, YouTube and blogs - press play.

    Highlights

    • Have a clear plan focusing on where your customers are and what keywords they use.
    • Content must be searchable to be scalable—trending content fades quickly.
    • Conversion matters more than audience size; focus on turning followers into buyers.
    • Automation and AI are essential tools for business survival and efficiency.
    • Platforms like Pinterest and TikTok offer high-intent audiences ready to convert.
    • Evergreen content provides long-term visibility and organic traffic.
    • Use AI tools like ChatGPT, NoteGPT, the Tailwind app, and Repurpose.io to save time and scale.


    Resources

    Repurpose. io free trial ⁠⁠via THIS affiliate link ⁠

    Tailwind forever free plan via THIS affiliate link

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources

    Join the ⁠Social Search Club⁠ monthly membership for fresh social search templates, mentorship and accountability every month!

    Follow me on ⁠TikTok⁠

    Subscribe to my ⁠YouTube⁠

    Check out my ⁠Pinterest⁠

    About the Biz Beyond the Gram Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, founder of Digital Priestess Marketing, this podcast is for online business owners ready to tap into the power of social digital marketing, without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.

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    18 分
  • Dust Off Your Instagram Content - It's Not Dead Yet
    2025/06/25

    Think leaving Instagram means starting over? Think again. Whether you're considering deleting Instagram or just want to make your Instagram content go further, this episode shares how to turn your existing posts into powerful assets across TikTok, Pinterest, YouTube and beyond.

    If you're ready to build a business without Instagram and embrace social digital marketing in a smarter, more sustainable way — this one's for you. Tune in and learn how repurposing content can unlock more visibility with less burnout.

    Highlights

    • Repurpose Instagram content across platforms to extend its lifespan and reach.
    • Use automation tools like Repurpose.io to save time on cross-posting videos.
    • Automatic reposting from Instagram to TikTok often underperforms; manual reposting is recommended.
    • Transform Instagram captions into blog posts, emails, and carousel posts for diverse content formats.
    • Repurpose Instagram Stories, Lives, and Highlights into TikTok, Pinterest, or YouTube content.
    • Utilise past Instagram DMs and comments as inspiration for new content ideas.
    • Leverage existing content vaults so you don’t have to start from scratch on new platforms.

    Resources

    Repurpose. io free trial via THIS affiliate link

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources

    Join the ⁠Social Search Club⁠ monthly membership for fresh social search templates, mentorship and accountability every month!

    Follow me on ⁠TikTok⁠

    Subscribe to my ⁠YouTube⁠

    Check out my ⁠Pinterest⁠

    About the Biz Beyond the Gram Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.


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    9 分
  • Your Instagram Exit Strategy
    2025/06/25

    Thinking “should I delete Instagram?” You’re not alone — inside this episode, I break down the Instagram exit strategy every online business owner needs, including how to reposition your email list as your digital HQ, use Pinterest for long-term SEO and evergreen traffic, and harness TikTok to actively grow a loyal, high-converting community.

    Whether you’re ready to ditch Insta completely or just want to reduce your reliance on it, you’ll learn how to diversify your social digital marketing strategy using social search marketing platforms that prioritise visibility, longevity, and sanity.

    Resources

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources

    Join the ⁠Social Search Club⁠ monthly membership for fresh social search templates, mentorship and accountability every month!

    • Follow me on TikTok
    • Subscribe to my YouTube
    • Check out my Pinterest


    About This Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.

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    31 分
  • No Freebie, No Problem — How to Grow Your Email List Without a Lead Magnet
    2025/06/23

    Tired of creating endless freebies on Canva that attract the wrong people? A member of my Social Search Club asked the question 'how can I grow an email list without a lead magnet?' and I HAD to dive into this.

    In this episode I'm sharing five ways to grow an engaged, high-quality email list without relying on lead magnets. From VIP list invitations and waitlists to “soft” content upgrades, I’ll show you how to attract subscribers who actually want what you offer.

    If you’re ready to ditch the freebie-chasing crowd, this episode is packed with practical ideas grounded in social digital marketing and authentic connection. Perfect for business owners looking for smarter ways to stay visible and sell.

    Highlights

    • Directly inviting people to join a VIP email list can build quality leads without freebies.
    • Waitlists for upcoming products or programs provide anticipation and exclusivity to grow your list.
    • Content upgrades or “soft freebies” embedded in content offer value without heavy lead magnet creation.
    • Conversational call-to-actions placed naturally in content drive authentic email sign-ups.
    • Avoid calling your email list a “newsletter” to reduce spam associations; rename it creatively.
    • Position your email list as a VIP club or exclusive group to attract genuinely interested subscribers.
    • Utilise multiple platforms (TikTok, blog, YouTube, Pinterest) to gently funnel engaged audiences to your email list.

    Resources

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources

    Join the ⁠Social Search Club⁠ monthly membership for fresh social search templates, mentorship and accountability every month!

    About This Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.

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    16 分
  • Lazy Marketing - Your Survival Kit for Low-Energy Days
    2025/06/23

    Feeling tired, overwhelmed or just downright lazy - but still want to stay visible and be productive? In this episode, I share how I use Pinterest as part of my lazy marketing strategy — keeping my business growing without showing up on camera, making videos, or writing any social or sales copy. Just Netflix and chill ... and pinning! My low-energy marketing workflow.

    You'll learn how social search marketing tools like Canva templates, Tailwind create, and pre-made content libraries, make it easy to stay visible and productive - even on your most unmotivated days.

    Resources & Affiliate Links

    Get 30+ Pinterest pin templates inside the Get Paid on Pinterest bundle, mentioned in this episode.

    Start your Free Plan on Talwind and start building a booming Pinterest schedule featuring hundreds of pins created for you.

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources

    Join the ⁠Social Search Club⁠ monthly membership for fresh Canva templates, social search templates, expert mentorship and accountability every month! Plus, instant access to the content library template, I mentioned in this episode.

    About This Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.

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    12 分
  • Reclaiming Your Sanity: How Search‑Based Marketing Transformed My Mental Wellbeing
    2025/06/23

    In this honest episode of Biz Beyond the Gram, I share how deleting Instagram transformed my mental wellbeing and helped me grow my business with more ease than ever before. From improved sleep & buckets of creative energy, to hitting a £21,000 sales month, this is the behind-the-scenes look at what happens when you say no to hustle culture — and yes to social digital marketing.

    You’ll learn how social search marketing platforms like Pinterest, YouTube, and TikTok can help you stay visible without sacrificing your wellbeing. I talk openly about the toxic impact of social media on mental health, why you might be asking “should I delete Instagram?” and how to build a business without Instagram using sustainable search marketing and smart automation. If you’re craving a calmer, more profitable way to show up online, this one’s for you.

    Resources

    Access the ⁠Free Biz Beyond the Gram Telegram Community⁠ for free audio trainings and resources

    Join the ⁠Social Search Club⁠ monthly membership for fresh social search templates, mentorship and accountability every month!

    About This Podcast

    Want to market your business without chasing trends or burning out on Instagram? Biz Beyond the Gram is your no-fluff guide to social search marketing, Pinterest, YouTube, TikTok, and sustainable online growth using search-friendly platforms.

    Hosted by search marketing strategist Hannah Brown, this podcast is for online business owners ready to tap into the power of social digital marketing — without sacrificing their sanity. Whether you’re wondering "Should I delete Instagram?" or simply craving search-first strategies that actually work, you're in the right place.

    Each episode blends actionable tips, behind-the-scenes stories, and honest conversations about building a business that values freedom over the feed.

    It’s time to grow smarter — and build a business without Instagram.

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    17 分