We conclude our coverage of South Star 2024 this week with an exclusive peek behind the curtain into how the festival came together in such a short period of time, and the long-term vision the city has for it. Despite the hurricane weather and Sunday's cancellation, the event was a huge success for the city. Matt Mandrella is Huntsville's Music Officer, quite possibly the first person in the country to hold a municipal position dedicated to developing and improving the musical culture for a city. "Huntsville is working to develop its music infrastructure, including attracting industry professionals and improving music education in schools," Matt tells us.

Matt also explains the reasons why Huntsville wanted to host a regional music festival, what commitments the city made when working with C3 Presents to bring the event to life, and the shockingly short timeline they had to complete it when the decision was made to move it up a year from 2025 to 2024. Beyond South Star though, Huntsville believes that music is a critical component to the city's growth and quality of life. Matt takes us on a deeper dive into the plans Huntsville has to bring in more artistic talent, including grants and incentives bands can receive for touring and creating music. It's a fascinating conversation behind the scenes you won't want to miss!

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Photo by: Evan Brown

Are you Ready to ROO? The What Podcast wants to send you to the Farm to experience a magical weekend of music, fun, and friendship at Bonnaroo! You'll witness round-the-clock entertainment from over 100 artists! We've got 4-day tickets and a camping pass for you and a guest. Visit thewhat.co/win for details.

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CHAPTERS
(00:00:00) Intro
(00:11:54) Interview with Matt Mandrella
(01:09:26) Outro