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Beyond Interior Design Podcast: The Business of High-End Design

Beyond Interior Design Podcast: The Business of High-End Design

著者: Marc Müskens
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Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design.


Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear honest conversations about what it really takes to thrive in this industry.


From pricing strategies to client psychology, from studio operations to market positioning - we go beyond the surface to explore what makes design businesses truly successful.


Brought to you by the Beyond Interior Design Club, the exclusive community where ambitious designers come together to elevate their business to the next level.


This isn't just another (interior) design podcast. This is where ambitious designers come to think bigger about their business.

© 2025 Institute of Interior Impact
アート マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • Wellness is the New Luxury: Tanya Shively on Healthy, Sustainable Interiors
    2025/06/13

    Send us a text

    In this episode of Beyond Interior Design, Marc Múskens sits down with Tanya Shively, interior designer and founder of Sesshu Design, to explore how your home can either heal or harm you.

    They discuss how everything from your lighting to your paint can impact your well-being, how Tanya's W.E.L.L. philosophy came to life, and why non-toxic, sustainable design isn’t just a trend—it’s essential.

    In the episode, Tanya shares:

    How circadian lighting systems can support natural sleep cycles Why your home might be making you sick (and how to fix it) Simple steps to reduce toxins using zero-VOC paints and materials Her mission to make healthy homes the standard for luxury living

    Free Gift
    Tanya is offering early access to her Top 10 Wellness Design Features PDF — a practical guide to creating a healthier home through smart design choices.

    Download it here: beyondinteriordesign.club/tanya

    📌 Connect with us:

    Follow us for more interior design insights:

    • Instagram: @beyondinteriordesign
    • Website: www.beyondinteriordesign.club

    🎧 Where to listen:

    Find this episode on your favorite platforms:

    • Spotify
    • Apple Podcasts
    • Buzzsprout
    続きを読む 一部表示
    36 分
  • Inside the Luxury Client’s Mindset – with Jeffrey Shaw
    2025/05/16

    Send us a text

    In this episode of Beyond Interior Design, host Marc Müskens sits down with former celebrity photographer turned brand strategist Jeffrey Shaw, to explore how interior designers can elevate their businesses by understanding the mindset of luxury clients. A trusted voice in high-end branding, Jeffrey brings a rare mix of creative experience and strategic insight — having worked with global icons like Oprah and now advising design professionals worldwide.

    As an expert in luxury perception, Jeffrey reveals what truly defines a premium experience — and how designers can align their services with the emotional expectations of affluent clients.

    Here’s what we explore in this episode:

    • 🧠 The psychology behind affluent decision-making
    • 🗣️ How to “speak the language” of luxury clients with clarity and care
    • 💼 Why authenticity and consistency build stronger brand equity than flash
    • 📸 Jeffrey's creative journey — from behind the lens to building legacy-driven brands

    🎁 Bonus for Listeners:

    Check out Jeffrey's brand strategy toolkit, podcast, and upcoming events:

    • 🔗 https://jeffreyshaw.com/ (Full resources and client work)
    • Follow Jeffrey on Instagram
    • Connect on LinkedIn

    📌 Connect with us:

    Follow us for more interior design insights:

    • Instagram: @beyondinteriordesign
    • Website: www.beyondinteriordesign.club

    🎧 Where to listen:

    Find this episode on your favorite platforms:

    • Spotify
    • Apple Podcasts
    • Buzzsprout
    続きを読む 一部表示
    45 分
  • The Power of Color: Designing with Purpose & RAL’s 2026 Trends
    2025/04/11

    Send us a text

    In this episode of Beyond Interior Design, host Alina Schartner takes us inside the evolving world of color, design thinking, and purposeful interiors. A globally respected color and trend consultant, Alina has worked with brands like RAL COLOURS, Midea, Trend Bible, and COAT Paints.

    As Global Brand Ambassador for RAL COLOURS, Alina helps shape trend-led strategies and future-facing palettes that enhance brand identity, boost product appeal, and drive innovation.

    Here’s what we explore in this episode:

    • 🎨 The biggest color trends for 2026 and beyond

    • 🌍 Why “Midimalism” is replacing Minimalism

    • 🧠 How color directly impacts our wellbeing

    • 🚀 How to design with purpose, longevity, and sustainability in mind


    🎁 Bonus for Listeners:

    Get your free download of the RAL 2026+ Color Report – a must-read for designers, creatives, and marketers:

    🔗 https://www.ral-farben.de/en/colour-feeling (See the ‘Tools’ section)

    📌 Connect with us:

    Follow us for more interior design insights:

    • Instagram: @beyondinteriordesign
    • Website: www.beyondinteriordesign.club

    🎧 Where to listen:

    Find this episode on your favorite platforms:

    • Spotify
    • Apple Podcasts
    • Buzzsprout
    続きを読む 一部表示
    38 分

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