Welcome to the first episode of the General Manager series here on Stories from the River!

Heather Greenwood kicks off a special series focusing on the pivotal role of the General Manager at Broad River Retail. Filming from the Ashley store in Pineville, North Carolina, Heather is joined by Dana Mallory, District Manager of the Savage South, and Renee Bradley, Associate Director of Retail Onboarding and Education, two outstanding leaders who have both served as General Managers and now support, teach, and motivate current General Managers throughout the company. The conversation delves into the unique culture at Broad River, emphasizing how General Managers act as the nucleus and heartbeat of each store—driving sales performance, shaping store culture, and forging authentic connections with Memory Makers and guests alike.

Dana and Renee share their perspectives on what makes someone a successful General Manager; stressing qualities like influence, curiosity, adaptability, resiliency, and, above all, the ability to lead wholeheartedly. Unlike other retailers, Broad River's General Manager role is highly focused on sales and fostering a positive, impactful culture. They also discuss why Broad River stands out as a great place to work: the strong family-oriented culture, the focus on leadership development, and the balance between high performance and genuine care for people. Renee and Dana encourage aspiring General Managers from other retailers to consider Broad River, not just for competitive compensation, but for the opportunity to be part of something bigger—furnishing life’s best memories for Memory Makers, guests, and the community.

Watch this episode on YouTube: https://youtu.be/kV_IoPG9O6c

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