13 Steps to Become a Market Leader
with Bob Beaulaurier | Beau Leadership Group Podcast

Are you in sales, marketing, or brand management?
Then you need this episode like your brand needs awareness.

Bob Beaulaurier—marketing researcher, leadership strategist, and advisor to brands like Nike, Amazon, Freightliner, and Microsoft—delivers a masterclass drawn from 35+ years and thousands of brand studies. He exposes the biggest blind spot in startups, political campaigns, and even Fortune 500s: They don’t know how many people even know they exist.

In this punchy, insightful episode, Bob breaks down:

✅ The 13 proven steps to market leadership
✅ How to move from obscurity to top-of-mind dominance
✅ The real cost of “assumed awareness”
✅ Why ethical leadership is not just good PR—it’s a strategic edge
✅ How companies like Nordstrom and Les Schwab build “trust reserves” that turn reputation into revenue
✅ Why visibility without values is a PR time bomb
✅ And how YOU can turn awareness into influence, brand preference, and lasting loyalty

You’ll also learn marketing science terms like unaided awareness, aided awareness, consideration, and share of voice—but more importantly, how to measure and lead with them.

If you’re tired of guesswork, fake followers, or marketing without results, this is the clarity you need. Bob brings data and discernment together with biblical wisdom from Proverbs to show that true leadership starts with trust, not tricks.

🎙 Contact Bob at www.BeauLeadershipGroup.com
Empower your leadership. Elevate your image. With God in mind.

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

“You Bet Your Life – Pricing Like a Pro”

🎧 Beau Leadership Group Podcast with Bob Beaulaurier:

🔑 Key Takeaways & “What’s In It For You” Summary

Bob Beaulaurier dives deep into the hidden layers of pricing—not just in business, but in life. With storytelling, economics, and life lessons woven together, Bob shows you how every decision has a price—and that you are always betting your life.

🧠 Big Idea: Price Isn’t Just Money—It’s a Decision That Shapes Your Life

• “You bet your life” is more than a saying—it's a reminder that every choice costs something.
• From choosing fast food to choosing your spouse, there’s a price. It might be your health, time, energy, or integrity.
• The goal is to be aware of what you're exchanging—and make it worth it.

💼 Business Nugget: Price Communicates Value

• Price too low? People may think your product is cheap/garbage.
• Price too high? May be not, may be you don’t know who is your target market. Does it cost more than a Rolls Royce?
• Maximum value sits between “too cheap” and “too expensive.” That sweet spot is called the Maximum Penetration Price.
• Pro tip: Don’t ask your brother-in-law to price your product unless he’s your ideal buyer. And even then, he probably wants a deal from “family.”

💡 For Entrepreneurs & Sales Pros: Never Cave without Addressing Customer Needs

• Don't race to discount. Clarify, qualify, and align value.

💰 For Everyone: The Price You Pay Shows Up Later

• Cheap food? You might pay in health.
• Ignoring posture? Back pain and nerve issues.
• Tipping too much, too often? It compounds—just like investing.

📈 For Investors: Diversify or Pay the Price

• “Don’t put all your eggs in one stock.”
• Work with true fiduciaries

💎 Life Wisdom Nuggets:

• Perception = value. Rolls Royce doesn’t need a discount. Neither do you, if you position yourself right.
• Real estate, cars, even manure—value is in the eye of the perceiver.

🙌 Faith & Purpose:

• “Look at money as God’s resource ”
• tip to uplift, or invest to multiply.
• Save for your kids. Save for your grandkids. Live like no one else, so you can give like no one else.

🧩 What You Can Do With This Episode:

• Re-price your product with confidence using principles of elasticity, value, and audience alignment.
• Audit your decisions—
• And finally, say “I love you” more. It’s free—and it pays dividends.

“You bet your life with every decision you make—so make the trade-offs count.”

🎧 Now streaming on your favorite Podcast Channel--Beau Leadership Group Podcast
🌐 Visit BeauLeadershipGroup.com for tools, confidence-building programs, and mentoring.

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR

🎙️ Episode 13 Summary: “How Great Leaders and Pilots Create Momentum”

Podcast: Beau Leadership Group for YOU, with me, Bob Beaulaurier

🛫 WIFM – Why Should You Listen?
You're a business leader, Mom, Dad, entrepreneur, coach, or high-performer looking to accelerate your results FROM YOUR TEAM next quarter and next year, this episode gives you a proven flight plan. You’ll learn how to build and sustain momentum, apply the laws of physics to leadership, and how top performers—from pilots to quarterbacks—create flow, resilience, and results even under pressure.

🧠 Key Takeaways from Episode 13:

✅ Leadership = Pilot in Command (PIC):
Great leaders think like pilots. They prepare a flight plan, anticipate turbulence, and don’t leave landings to chance. Learn how to apply this mindset to business, family, or personal goals.

✅ Flow + Direction = Momentum:
It’s not enough to go fast—you need direction. Discover how to unlock the flow state in your work and build Mo (Momentum) that carries your team further than raw effort alone.

✅ Backups Beat Burnout:
Pilots always plan for alternate airports. Do you have an alternate route for your goals when life throws curveballs? Learn to build flexible resilience into your strategy.

✅ Inspire Like Brady, Serve Like Bledsoe:
From Tom Brady’s legendary 2017 comeback to Drew Bledsoe’s selfless leadership, Bob shows how real leaders ignite teams, not just personal wins.

✅ Culture Can Be Contagious:
One person can spark a winning culture—or tank it. Learn how to start a positive flywheel with consistent leadership energy and mission alignment.

✅ The Science of Success:
Bob breaks down Newton’s Laws—inertia, acceleration, action/reaction—and shows how they apply to your team’s results. This isn’t fluff; it’s physics-powered leadership.

✅ Checklist Confidence:
Like pilots, leaders succeed with checklists, preparation, and team communication. Start using systems that give you confidence in your landings—every quarter, every year.

📈 For Executives & Entrepreneurs Ready to Scale
If you want to increase your leadership ROI, build a resilient team, and avoid flying blind, this episode gives you the practical tools and mindset shifts to do just that. Whether you're scaling a business, planning a big move, or leading a nonprofit—this is your cockpit briefing for exponential growth.

✈️ Next Step:
Ready to lead with purpose and momentum?
BeauLeadershipGroup.com email bob@beauleadershipgroup.com for a 30 day plan for greater confidence.

Keywords: leadership momentum, goal achievement, team building, flow state, resilience, pilot mindset, alternative planning, leadership acceleration

www.beauleadershipgroup.com

Confidence doesn’t happen without practice.
When you improve your confidence as a leader, you improve confidence in every aspect of your life.

Email me at bob@beauleadershipgroup.com to

↳ Learn how DISC can teach you your leadership style and amplify results

↳ get your Elevate Your Personal Confidence Superpower Plan

📞Ask me your Question or Get Featured! Ask Bob Anything

#Leadership #MaxwellLeadership #DISC #MarketResearch #BiblicalPrinciples #LeadershipInvestmentDecisions #CLEAR