Companies mentioned in this episode:

• Financial Brand Forum
• Citizens Bank of Edmond
• Roger Bank
• Legends Bank
• MB Pyland Advertising and Marketing
• Banktastic

This podcast episode delves into the concepts presented in "Trust Based Selling," by Charlie Green, which marks its twentieth anniversary this year. We explore the foundational principles that underlie effective selling, emphasizing the critical importance of establishing trust through competence and character. Our discussion highlights the idea that authentic relationships are paramount in sales, rooted in transparency and integrity, rather than mere transactional exchanges. We further examine the trust equation articulated by Green, which quantifies the elements of credibility, reliability, intimacy, and self-orientation that collectively foster trust. As we engage with these concepts, we reflect on their enduring relevance in contemporary sales practices, underscoring that at its core, selling remains a fundamentally human endeavor.

Takeaways:

• We emphasizes the importance of trust in the financial services industry.
• Building trust requires demonstrating both competence and character over time in professional relationships.
• Trust-based selling is not merely a strategy, but a fundamental approach to successful client relationships.
• The trust equation combines credibility, reliability, and intimacy, which are crucial for establishing trust with clients.
• Transparency in communication fosters trust and facilitates long-term relationships with clients.
• People ultimately prefer to engage with individuals rather than faceless corporations in financial transactions.

This episode delves into the insights presented in "Atomic Habits" by James Clear, emphasizing the pivotal role of incremental change in achieving remarkable outcomes. We explore the concept that significant transformations often stem from small, consistent actions rather than monumental shifts. Each participant shares personal reflections on their experiences with habit formation, highlighting the importance of establishing effective systems over merely setting ambitious goals. As we navigate the nuances of habit building, we also consider the psychological aspects of belief in oneself and the processes that underpin successful change. Ultimately, our discussion serves to illuminate how these principles can be applied within the context of banking and personal growth, reinforcing the idea that sustained progress is achievable through deliberate, manageable actions.

Takeaways:

• A crucial theme discussed is the importance of incremental changes in habits for achieving remarkable results over time.
• The panelists reflect on their personal experiences and how they integrate the principles from the book 'Atomic Habits' into their professional lives.
• They emphasize the significance of process over goals, suggesting that focusing on daily systems can lead to long-term success.
• The discussion touches on the notion of making decisions easier for clients, which aligns with the principles outlined in 'Atomic Habits'.
• One speaker shares insights on the power of belief in cultivating effective habits, suggesting that internal conviction is essential for success.

Join us as we explore the book "Manager Day-to-Day" by Jocelyn Glee. We selected this particular book to facilitate a beginning of year discussion on enhancing one's routine, maintaining focus, and fostering creativity through effective time management. We share personal journeys toward improved organization and share valuable insights on the application of these concepts within the context of banking and client-facing roles, encouraging listeners to engage in a coaching mindset rather than a solely problem-solving approach. Ultimately, we invite our audience to reflect on the practical implications of these strategies in their own professional lives, as we collectively seek to refine our productivity and management skills.

Takeaways:

• Listeners are encouraged to create a structured routine that promotes focus and creativity.
• The discussion highlights the value of unstructured time for generating new ideas and insights.
• A key takeaway is that effective task completion relies on minimizing distractions and managing interruptions.
• The hosts reflect on the significance of setting reminders and triggers for maintaining productivity.
• They explore the balance between customer-facing responsibilities and personal development in the banking sector.

This episode delivers an exploration of the transformative concepts presented in the book "The Unsold Mindset," authored by Colin Coggins and Garrett Brown. The discussion swiftly establishes that the book challenges conventional notions of sales, emphasizing the critical shift from transactional interactions to authentic, relational connections. We engage deeply with the authors, who elucidate that successful selling is not merely a function of metrics and targets but rather hinges upon genuine human engagement and trust-building. The dialogue further emphasizes the importance of self-awareness and the necessity for individuals, regardless of their roles, to recognize their inherent capacity to influence and persuade. Throughout our conversation, we uncover invaluable insights that resonate across various professional spectrums, ultimately aiming to enhance the effectiveness of leaders and marketers alike.

Takeaways:

• The book emphasizes the importance of shifting from transactional to relational approaches in sales and marketing, underscoring the significance of authentic interactions.
• A key takeaway is that everyone, regardless of their role, is inadvertently engaged in selling, thus highlighting the universality of sales skills across professions.
• The concept of 'pathological optimism' is discussed, illustrating how a positive mindset can influence sales success and personal resilience in challenging situations.

In our latest podcast episode, Jack, Eric, & Fred dive deep with co-host Alison Netzer, author of "Think Like a Brand, Not a Bank," . 🏦☕️ We explore how banks can pivot from being just transactional to becoming customer-centric giants, just like your favorite coffee shop!

🎧 From discussing frictionless customer handoffs to embracing counterintuitive strategies and fostering coaching cultures, this episode is packed with insights to revolutionize banking. 🌟

👉 If you want to know how banks can take a page out of retail's playbook or why authenticity is key for meaningful change, you NEED to listen to this episode. It's not just talk—it's a blueprint for the future of banking!

Takeaways:

• The discussion emphasizes the importance of embracing tension in banking to drive innovation and change.
• Understanding that the competition is often the status quo can lead to transformative strategies.
• Creating a brand mindset in financial services requires a shift from transactional to relational approaches.
• Cross-training employees and fostering a coaching culture can enhance customer experiences significantly.
• Banking should focus on the 'why' behind their services to connect with customers effectively.
• The idea of doing counterintuitive things is essential for staying relevant in the industry.

Companies mentioned in this episode:

• Starbucks
• Apple
• Patagonia
• Citizens Bank of Edmond
• 3M
• Umpqua Bank
• Kantar
• Nashville Football Club

The inaugural episode of the Bankers Book Club introduces listeners to a vibrant discussion about the intersection of literature, personal development, and the financial services industry. The hosts, Fred Cadena, Eric Cook, Jack Hubbard, and Allison Netzer, share their diverse professional backgrounds and how their journeys have shaped their perspectives on reading and learning. The conversation emphasizes the importance of reading as a tool for personal and professional growth, particularly in an ever-evolving industry where digital innovation is paramount. Listeners are encouraged to engage in reading not just as a pastime but as a means to cultivate actionable insights that can be applied in their careers.

The hosts delve into practical strategies for incorporating reading into busy lifestyles, discussing the value of audiobooks, Kindle highlights, and even using AI tools to summarize and organize key takeaways. They highlight the significance of habit stacking, urging listeners to integrate reading into their daily routines seamlessly. The episode promotes a culture of continuous learning, where each book read contributes to personal growth and enhances professional capabilities. By sharing their personal experiences and insights, the hosts inspire listeners to view literature not just as a source of information but as a catalyst for transformation in their professional lives.

Takeaways:

• To integrate reading into a busy life, consider habit stacking techniques to maximize efficiency.
• Audiobooks and eBooks can be valuable tools for learning, offering flexibility for busy lifestyles.
• Creating summaries and highlights from books can help reinforce and retain key concepts.
• Using AI tools to summarize books can facilitate actionable insights and improve knowledge retention.
• Engaging with authors and discussing books with peers can deepen understanding and application of concepts.
• Setting aside dedicated reading time, even amidst distractions, can enhance personal growth and development.