WHOA.

Hundreds of entries. Hundreds of puns. Hundreds of better-than-what-most-brands-use taglines and slogans.

But there can only be one winner - and you’ll need to listen to find out who it is.

Bonus content includes hate mail, Hayden sweating bullets as he tries to distinguish Martin’s submission from those of Charlie and Gemima, and a brief discussion about Moët & Chandon and valet parking.

Congratulations to the shortlisted entrants and, of course, the eventual winner. Stay tuned for more Y-Fronts in 2025, and make sure to #spreadthebravenewword.

Most importantly: have a fantastic Christmas.

- Hayden and Martin

That’s right: our new Y-Fronts mini-brief is to create a slogan or tagline for jaGUar! You can even go the whole hog and make a full-on advertisement if you like.

Martin and I have different takes on the Jaguar thing. Martin, probably quite rightly, thinks it’s off the mark. I, on the other hand, absolutely want a new Jaguar and love at least 67% of what they’ve done with it.

But if you listen to the [quite short] episode, you’ll note that one thing Martin and I share is our grief over the death of great car advertising. We both Could this be your opportunity to win hearts, minds and the Jaguar account?

Not to mention a bottle of Champagne from Martin. S**T JUST GOT REAL.

Make sure to submit your Y-Fronts entries as soon as possible. Use our hashtag(s) #spreadthebravenewword and #yfronts to make sure we see it; you can also tag us in your posts.

Until next time!

Sarah “Human Dynamo” Townsend has just launched her third book, The Little Book of Confusables 2, and we were lucky enough to catch her for a chat ahead of the release.

Sarah rose to bestseller status with her first book, Survival Skills for Freelancers. Her new book is (as you’ll guess from the title) a sequel to the pint-sized, powerful Little Book of Confusables.

Each of these little beauties is built around hundreds of commonly confused words and gives “simple spelling and usage tips to help smart people avoid stupid mistakes.”

Sounds like the sorts of books every writer should have on their shelves.

We also talk to Sarah about how she manages to do it all, her journey to legendary status, how she feels about the state of the industry and a little about that old chestnut, Artificial Intelligence.

Learn more about Sarah at her website and make sure to buy at least one copy of each of her books from Sarah's Amazon page. Oh and you should join her email list and follow her on LinkedIn, too.