In this episode, we sit down with Meghann McNally, Chief Marketing Officer at Wrench Group, to explore how she’s transforming the home services industry through predictive analytics, local brand empowerment, and a bold growth mindset.

From leading digital disruption in traditionally offline sectors to integrating marketing with data science, Meghann shares her approach to building trust, scaling rapidly, and avoiding “one-size-fits-all” marketing traps.

We dig into how she helped grow Wrench Group’s market share from 73% to 87%, why authentic local storytelling beats corporate polish, and how she balances acquisition, retention, and culture across 27 markets. Whether you're scaling a brand or trying to outpace competitors, this episode is packed with actionable insights on how to lead with both heart and hard numbers.

Rand Fishkin—founder of Moz, cofounder of SparkToro, and now leading indie game studio Snackbar—joins us to talk about what it really takes to build a brand people care about.

From disrupting the SEO world to rethinking audience research, Rand shares how transparency, community, and a bit of rebellion have shaped every step of his journey.

We dig into why most marketers get audience targeting wrong, how SparkToro is fixing it, and what launching a video game has in common with startup life. Plus, Rand opens up about burnout, honesty in branding, and why Lost and Founder struck a nerve with so many entrepreneurs.

If you're in marketing, startups, or just like hearing from someone who tells it like it is—this one’s for you.

In this episode of Branded, Ben Kaplan speaks with Jennie Platt, the Chief Marketing Officer of TD Bank US. With a career spanning American Express, Citi, and now TD, Jennie shares her unique perspective on how large financial institutions can remain genuinely connected with their customers.
She dives into TD's Unexpectedly Human brand promise, explaining how it’s more than just a tagline, it’s a company-wide commitment to understanding and anticipating customer needs. Jennie discusses the power of data-driven marketing, why personalization matters more than ever, and how TD is blending digital innovation with old-school human touch to redefine banking experiences.
From dog-friendly ATMs to real-time data insights, Jennie reveals the strategies behind TD's growth and how they're staying ahead in a rapidly evolving financial landscape. Whether you’re in marketing, finance, or just curious about how big brands build real connections, this episode is packed with insights you won’t want to miss.