In this episode of the Kith & Kin Hospitality Podcast, Cassie dives into one of the most critical yet often overlooked aspects of running a hospitality business: discovering your purpose.

Hospitality can feel overwhelming, with opinions and suggestions coming from every direction—suppliers, team members, and even customers. Add to that the constant challenges the industry brings, and it’s easy to lose focus. But here’s the game-changer: having a clear purpose.

Cassie explores how purpose acts as the foundation of a thriving business. From guiding decisions to defining your brand’s personality, it impacts everything—your customers, team, and even your marketing.

• The Importance of Purpose: Why it’s more than just a lofty ideal and how it simplifies decision-making.
• How Purpose Transforms Your Business: From attracting loyal customers to creating a connected and motivated team.
• Practical Tips for Finding Your Purpose: Cassie shares thought-provoking questions to help you uncover your ‘why’ and align it with your mission.

1. What is your ‘why’? Why do you do what you do beyond making money?
2. What made you fall in love with hospitality?
3. Why does your business exist—what purpose does it serve for your customers?
4. Who is your ideal customer, and how do they reflect your values?
5. What is your story? How has your journey shaped your business?

Cassie emphasizes that uncovering your purpose isn’t just about the big picture—it makes the everyday challenges easier to handle too. By connecting with your purpose, you create a business with meaning, clarity, and a compelling story that resonates with customers and team members alike.

• "When your purpose is clear, recruitment and retention become easier. Your team connects with your values, and your customers become your storytellers."
• "Reflecting on your purpose helps build a business you love—and makes hospitality a little less complicated."

Ready to uncover your purpose and transform your business?
Join the Kith & Kin Hospitality Community and connect with like-minded professionals who share your challenges and aspirations. Discover how to build a purpose-driven business that you love.

Visit: cassiedavison.co.uk

What You’ll Learn in This Episode:Key Questions to Reflect On:Highlights:Call to Action: