• Aviation Marketing Hangar Flying

  • 著者： Paula Williams
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Aviation Marketing Hangar Flying

著者： Paula Williams
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  • Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.
    Copyright ABCI 2022
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あらすじ・解説

Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.
Copyright ABCI 2022
マーケティング マーケティング・セールス 経済学
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エピソード
  • Why Cutting Marketing in a Downturn is the Most Expensive Mistake You Can Make

    Why Cutting Marketing in a Downturn is the Most Expensive Mistake You Can Make
    2025/04/02
    In times of economic uncertainty, one of the first budget items to hit the chopping block is often marketing. From Fortune 500 companies to small aviation businesses, leaders under pressure to reduce costs often view marketing as discretionary spending. However, history, data, and current trends tell a very different story: pulling back on marketing [...]
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    5 分
  • Book Club – Don’t Make Me Think with Author Steve Krug

    Book Club – Don’t Make Me Think with Author Steve Krug
    2025/03/30
    In this month’s Aviation Marketing Book Club, we had the absolute pleasure of speaking with Steve Krug, author of Don’t Make Me Think—a fan favorite and one of the most practical books on usability out there. This was not only the most expensive book we’ve featured in our book club this year, but also [...]
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    1 時間 2 分
  • Live Workshop Replay – Holding Patterns in Aviation Sales – Conquering the Long Sales Cycle

    Live Workshop Replay – Holding Patterns in Aviation Sales – Conquering the Long Sales Cycle
    2025/03/14
    If you’re in aviation sales and marketing, you know one thing for sure—selling in this industry takes time. Unlike fast-moving consumer sales, our transactions are complex, high-value, and involve multiple decision-makers. That means most of us spend months—sometimes even years—nurturing potential clients before closing a deal. So, how do you keep your prospects engaged [...]
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    1 時間 1 分

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