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Ever wonder what drives someone to build bridges between communities an ocean apart? Meet Blake Soifua, a young entrepreneur whose window washing business in Utah is funding sustainable development across the Pacific Islands.
Blake's journey is rooted in personal transformation. Growing up disconnected from his Samoan heritage in a predominantly white community, he was often labeled "plastic" - not authentically Polynesian. After a brief mission in Fiji cut short by COVID-19, Blake developed a burning desire to reconnect with Pacific Island cultures, learning multiple languages and building meaningful relationships across cultural divides.
What began as a simple desire to sponsor a temple trip for villagers in Fiji evolved into Projects Possible, a non-profit with an innovative funding model. By dedicating 10% of revenue from his window washing business Gleam, Blake ensures his organization isn't dependent on donations alone. His vision? Creating sustainable farms across Pacific Islands that produce thousands of meals annually while generating jobs through agritourism.
The technical aspects are equally impressive. Blake is developing software for transparent donation tracking and building a global marketplace platform connecting island producers directly with worldwide consumers. His upcoming pickleball tournament fundraiser in August aims to jumpstart the initiative, with plans to establish the first nurseries in Fiji by November.
Throughout our conversation, Blake shares profound insights about authentic leadership, overcoming the "crab mentality" that can hold communities back, and embracing an abundance mindset where everyone's success contributes to collective advancement. His story demonstrates how entrepreneurship becomes transformative when driven by genuine purpose rather than profit alone.
Ready to see what's possible when business meets social impact? Follow Blake's journey and discover how small businesses can create ripple effects of positive change across oceans. Subscribe now to hear more inspiring stories of authentic purpose and cultural connection.
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