Are you sacrificing your success and happiness by ignoring your core values in the decisions that matter most?

In this episode of The CEO Project, Jim Schleckser speaks with Dino Cattaneo, a veteran executive coach and branding expert with over 30 years of experience. Dino, the host of the Authentic Leadership for Everyday People Podcast, shares his journey from journalist to C-suite executive, offering deep insights into aligning personal values with professional decisions. Together, they explore the importance of cultivating open communication, debating ideas, and why emotional branding creates lasting relationships. Dino also highlights lessons he's learned from industry leaders on his own podcast, including memorable examples from companies like Nike and Snowbird, to illustrate how values drive branding and long-term success.

Key Takeaways:

→ How your core values guide your professional decisions.

→ Why branding is more than just a logo.

→ How saying no to the wrong opportunities benefits your business.

→ Why debating ideas is crucial for better outcomes.

→ How operationalizing company values impacts your organizational culture.

More from Dino Cattaneo

Dino Cattaneo has spent over 30 years partnering with business leaders across different industries in companies ranging in size from start-ups to Fortune 50 companies. After being a banker, strategic consultant, digital marketer and C-suite executive at a private equity backed company, Dino has started his own executive coaching and advisory practice.

Before embarking on his business journey, Dino was a journalist covering American business news for Italy’s largest news agency and wrote feature stories on successful small businesses for Italy’s largest entrepreneurship magazine.

Website: https://authenticleadershipforeverydaypeople.com/

Listen To The: Authentic Leadership for Everyday People Podcast

LinkedIn: @dinocattaneo

Instagram: @al4edp

Twitter/X: @dgcattaneo

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Connect with Jim Schleckser

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