In today’s episode of At Home in Waterloo Region, Cher Goetz sits down with Beckie Prime, founder of Becks Broth, to discuss how a passion for healing and wellness evolved into a thriving, community-rooted business. Beckie shares how a transformative health journey led her to discover the power of food as medicine—and how that journey ultimately became the catalyst for launching her own broth company. With an unshakable commitment to transparency, community, and real nourishment, Beckie opens up about motherhood, entrepreneurship, and the lessons she’s learned while building a values-driven business from the ground up.

This conversation is an empowering reminder of what’s possible when personal passion meets purpose—and why the slow simmer of broth can offer more than just flavor.

In this episode, you’ll hear:

• [01:15] How Beckie’s health crisis in her early 20s inspired her to seek out food-based healing.
• [03:00] The birth of Becks Broth—how one mom’s passion project became a local wellness staple.
• [05:45] What makes Becks Broth different: local ingredients, transparency, and zero shortcuts.
• [10:30] The power of trusting your intuition while growing a business as a mother of three.
• [15:50] Beckie’s advice on starting where you are and building a business with heart.
• [21:40] How Waterloo Region’s community spirit helped shape Becks Broth—and continues to fuel it.
• [27:15] What’s next for Beckie and her mission to make healing nourishment more accessible.

Tune in to hear how Beckie is blending wellness, motherhood, and entrepreneurship in the most soul-nourishing way. If you believe in the power of real food and community, this episode is for you.

Don’t forget to subscribe, leave a review, and share it with someone who needs a little inspiration today.

Beckie’s Links:

Use code ATHOMECO20 for 20% off Becks Broth!

Instagram: @becksbroth

Website: becksbroth.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her early days managing Otis the Swan’s Instagram to launching hyperlocal campaigns across Waterloo Region, Elaine shares her journey into entrepreneurship, how she’s helping small businesses shine, and why bringing joy into our work matters.

Elaine’s warmth, insight, and commitment to community shine in every story, making this a must-listen for entrepreneurs, creatives, and anyone who loves supporting local.

In this episode, you’ll hear:

• [01:00] Elaine’s recent travels in Asia and her realization about how her Filipino heritage influences her brand values.
• [06:45] The importance of play in marketing—and how it transforms even the most serious industries.
• [10:00] How Elaine’s journey from tech layoffs to freelancing led her to create Joy Media.
• [16:15] Why storytelling and meaningful content matter more than trends on social media.
• [23:00] How Elaine sets boundaries with social media to avoid burnout—and her tips for others.
• [32:30] Her favorite project ideas using gamification to create real-life connection and fun.
• [37:00] Why now is the time to support local restaurants and explore all the Waterloo Region has to offer.
• [44:40] Elaine’s “best of” list for everything from tacos to paddleboarding and hidden gems like the KW Library of Things.

Tune in to hear how Elaine is building joyful, meaningful marketing in the heart of Waterloo Region—one story and one local connection at a time. Don’t forget to subscribe, leave a review, and share this episode with a friend who loves supporting local!

Elaine’s Links:

Instagram: @joymedia.io

@thelocaladvocate

Website: https://www.joymedia.io/

https://www.thelocaladvocate.ca/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Maddy Aucoin, a website copywriter, entrepreneur, and public speaker who helps business owners write copy rooted in trust, transparency, and empathy. A former higher education professional turned two-time business owner, Maddy shares her journey from crafting inclusive wooden toys to finding her stride in helping brands tell their stories through words that feel authentic. She offers invaluable insight into building brand messaging that resonates, challenges industry norms, and supports meaningful client relationships.

With a passion for helping entrepreneurs who don’t fit the mold, Maddy breaks down how "honest copy" can be both strategic and soulful. Whether you're a creative, a professional, or just someone who wants to market from a place of integrity, this conversation is packed with both heart and practical tools.

In this episode, you’ll hear:

• [02:00] From academia to toy making to finding her voice in brand messaging
• [06:00] Helping the “Cool Professionals” stand out. From supporting lawyers, accountants, and therapists who break the mold
• [10:20] What honest copy really means. Writing that’s empathetic, specific, and avoids sleazy tactics
• [13:00] How to avoid rent-shaming and instead lead with compassion
• [27:00] The biggest pet peeves in online marketing. Sharing why vague captions and “expert culture” fall short
• [47:00] How to make fun facts work for your brand – A live mini workshop on adding personality to your copy
• [51:00] Maddy’s favourite spots in the Waterloo Region and why local libraries deserve more love

Tune into this episode to learn how to write with clarity, lead with empathy, and stand out without shouting. Whether you're building a brand or just refining your message, Maddy offers inspiration and actionable wisdom every step of the way.

Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!

Maddy’s Links:

Instagram: @bymaddyaucoin

Website: https://www.bymaddyaucoin.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co