• Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

  • 2024/12/02
  • 再生時間： 38 分
  • ポッドキャスト

Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

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  • In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.

    See omnystudio.com/listener for privacy information.
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あらすじ・解説

In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.

See omnystudio.com/listener for privacy information.
続きを読む 一部表示

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