Are you still making the phone number required on your contact form?

Are you losing potential leads because your contact form requires a phone number? Do you know the impact this might have on your business? In this episode, I delve into why requiring a phone number can turn away potential clients and how you can adapt to meet modern communication preferences.

Listen to this new 9-minute episode for tips on making your contact forms more inviting and boosting your inquiry rates by making one simple change.

Episode Summary:

In this episode of "Wedding Business Solutions," I dive into the controversial issue of requiring phone numbers on contact forms. Through extensive research from HubSpot, Salesforce, and other sources, I explain how making the phone number field optional can significantly boost form submission rates and reduce abandonment, especially among Gen Y and Gen Z, who prefer digital communication. While many vendors might favor phone conversations, requiring a phone number can deter potential clients. I offer actionable tips, like suggesting text communication and making gradual changes to improve lead engagement without being invasive. Tune in to learn how a simple tweak can enhance your inquiry rates and business success.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually.

Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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