In this episode of Angus Underground, hosts David Brown and Seana discuss their recent trip to Australia, sharing experiences of jet lag, the beauty of the country, and the kindness of its people. They transition into updates from Montana Ranch, including cattle management and the excitement of visitor season, and the upcoming calving season. The conversation shifts to the recent release of new maternal EPDs by the American Angus Association, sparking discussions on their implications and the importance of maternal traits in cattle breeding. David expresses skepticism about the new maternal EPDs. In the 2nd segment, the conversation reflects on the recent Australia Angus Expo 2025, highlighting its success, logistical challenges, and the camaraderie among participants. Jake Phillips, with Angus Australia, shares insights into the planning and execution of the event, emphasizing the importance of community and international collaboration in the Angus cattle industry. The discussion also touches on the competitive events held during the expo, including the pen show and elite female sale, and the engagement of youth and international participants. Looking ahead, the conversation considers the future of Angus cattle and the potential for continued growth and collaboration across borders.

Sound Bites

• "What a fun time. Amazing. Such beautiful country."
• "The cows are fat. They're happy. I'm happy."
• "We just blew right past our hundredth episode."
• "These three new maternal EPDs, they have people talking."
• "Functional longevity is expressed in number of calves."
• "I simply cannot put any serious thought or emphasis on this EPD."
• "Maternal is a quality, not a quantity."
• "If a cow's feet are bad, she's definitely not maternal."
• "We need to continue to find and select the outliers."
• "You simply cannot make this crap up."
• "Our cup has never been more full."
• "Two days was not near enough."
• "If you get the cattle, you'll get the people."
• "We had zero injuries to cattle or people."
• "We wrote a page in history, I suppose."
• "We had 48,000 online viewers of the camp draft."
• "That was the best fellowship they have experienced."
• "The Angus family now is tighter than ever before."
• "What could be possible as opposed to what couldn't be?"
• "I believe the U.S. is hosting the Angus Forum here in four years."

Chapters

00:00 Welcome Back and Jet Lag Tales

02:40 Reflections on Australia: Beauty and Culture

06:04 Cattle Management and Ranch Updates

09:53 New EPDs and Industry Changes

22:05 Deep Dive into $Maternal EPDs

49:17 Upcoming Segments and Future Discussions

51:16 Reflecting on Angus Australia’s Angus Expo Success

01:01:18 Angus Expo Logistical Challenges and Innovations

01:12:11 Competitive Spirit: The Pen Show and Elite Female Sale

01:18:42 Youth Engagement and International Participation

01:30:06 Looking Ahead: The Future of Angus Cattle

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 2 of 2.

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 1 of 2.

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

This episode features a marketing roundtable discussion focusing on the challenges and opportunities in marketing agricultural products, particularly cattle. The conversation highlights the importance of effective marketing strategies, the need for intentionality in branding, and the shift towards digital sales platforms. David and guests emphasize the significance of establishing a strong brand identity, effective communication with customers, and finding a niche in the market to succeed in the competitive agricultural landscape. In this conversation, David Brown and guests, Dave Mullins and Producer Seana, discuss the importance of intentional marketing strategies in the cattle industry. They emphasize the need for long-term planning, effective communication, and the use of technology to engage customers. The discussion also covers the significance of maintaining an updated online presence, being consistent in social media marketing, understanding the target audience, budgeting for marketing efforts, and the value of networking to build relationships within the industry. The conversation concludes with insights on future-proofing marketing strategies to ensure ongoing success for your operation.

Chapters

00:00Introduction to the Marketing Roundtable

03:08Current Market Trends and Opportunities

06:02The Importance of Marketing in Agriculture

09:00Intentionality in Marketing Strategies

11:50Establishing Your Brand Identity

15:05Effective Communication and Customer Engagement

17:56The Shift to Digital Sales Platforms

21:13Finding Your Niche in the Market

24:07Evaluating Marketing Mediums

26:59Personalized Marketing Approaches

33:44The Value of Intentional Marketing

35:05Building a Long-Term Identity

37:51Effective Communication Strategies

40:34Leveraging Technology for Customer Engagement

43:31The Importance of an Updated Online Presence

45:28Consistency in Social Media Marketing

52:04Understanding Your Audience

55:27Budgeting for Marketing Success

01:00:20Networking and Building Relationships

01:02:14Future-Proofing Your Marketing Strategy

Episode Links -

SaleRing.live

InsureMyBull.com

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

The conversation explores the current enthusiasm in the cattle market, particularly focusing on the bull sales and strategies employed by producers. David Brown introduces the latest episode in the Master Breeder series, featuring Brent Thiel, Isabel, South Dakota, who shares insights from his extensive career in breeding Charolais and Angus cattle. The discussion highlights the importance of family values, early influences in agriculture, and the evolution of the Charolais breed. Brent emphasizes the significance of customer relationships and the balance between sire and cow lines in breeding practices. In this conversation, David and Brent discuss the intricacies of cattle breeding, focusing on the Angus breed and the challenges of maintaining quality across generations. Brent shares insights on the importance of selecting influential sires, understanding customer expectations, and the significance of consistency in cattle quality. He reflects on his breeding philosophy, the impact of recent sires, and the dynamics of his partnership with Les Lindskov. The discussion also touches on the future of the seed stock industry, advice for young breeders, and the rewarding experiences that come from building relationships within the cattle community.

Episode Links

jorgensenfarms.com

montanaranchangus.com

thielranch.com

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, host David Brown reflects on the busy March season in Montana, discussing the successful delivery of bulls and the importance of building a strong network in the ranching community. The episode features an interview with Matt and Sarah Thompson, who recently held their first non-traditional bull sale, sharing insights on their journey in the cattle business, the challenges they faced, and the strategies they employed to market their bulls effectively. The conversation also highlights the upcoming World Angus Forum and the significance of community and collaboration in the livestock industry. In this conversation, David is joined by Erica Halliday, Chairperson of the World Angus Forum committee; Jake Phillips, AngusExpo Coordinator; and Geoff Birchnell, co-owner of 3R Livestock in Tamworth, NSW. The discussion also touches on the logistics of planning and hosting Angus producers from around the world, as well as the planned schedule of events over 3 weeks.

Takeaways

• Building a network is essential for success in ranching.
• The Thompson family has made significant strides in their breeding program.
• Marketing strategies can greatly impact the success of a bull sale.
• Community support plays a vital role in the livestock industry.
• Preparation and presentation are key for successful sales.
• Flexibility on sale day can lead to better outcomes.
• The importance of learning from both successes and failures.
• Family dynamics can influence ranch operations.
• Engaging with customers can enhance relationships and sales.
• The World Angus Forum is a valuable opportunity for breeders.
• A strong crowd presence boosts enthusiasm.
• Effective communication is key during sales.
• Setting a base price establishes value.
• Creating a welcoming atmosphere is essential.
• Food logistics can impact guest experience.
• Networking is crucial for success in agriculture.
• Continuous improvement is necessary for future events.
• A well-structured catalog aids in sales.
• Community support fosters growth and collaboration.

Websites

jorgensenfarms.com

insuremybull.com

worldangusforum2025.com

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of Angus Underground, host David Brown engages with experts in embryo transfer, Dr. Tim Gibbs with TransOva Genetics and Dr. Nathan Schmidt, PureEmbryo, Inc. They discuss the fundamentals of embryo transfer and various reproductive drugs. The conversation also covers the differences between conventional embryo recovery and IVF, emphasizing the importance of synchronization and management in cattle reproduction. The speakers discuss the success rates of different embryo types, the management of recipient cows, and the importance of timing and nutrition in achieving optimal results. They also highlight the challenges and considerations when using heifers as recipients, emphasizing the need for careful selection and management to ensure successful pregnancies. This conversation delves into the intricacies of embryo transfer focusing on conception rates, the importance of communication between producers and technicians, health management protocols, and the impact of stress on breeding success. The speakers share insights on managing recipient herds, exploring new products, and the effectiveness of synchronization protocols and emphasizing the need for good management practices to achieve optimal results.

https://pureembryo.com/

https://transova.com/

https://www.montanaranchangus.com/

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.