📚 GET YOUR BOOK PUBLISHED - Learn more about getting your book published or becoming a bestselling author: https://www.officialrogerbrooks.com/publishing

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🔴 Subscribe to our YouTube Channel: http://bit.ly/2zVQDLO - In our rapidly evolving digital marketplace, traditional negotiation approaches are becoming obsolete. Companies facing supply chain disruptions, remote work challenges, and global uncertainties need flexible, adaptive negotiation frameworks. The stakes couldn't be higher, with research showing that organizations with strong negotiation cultures outperform their competitors by up to 25% in securing favorable terms and building sustainable partnerships. Our guest today has developed a groundbreaking approach that transcends conventional negotiation wisdom. His continuum-based framework adapts to the evolving dynamics of business and interpersonal relationships across all sectors, whether you're negotiating a multi-million dollar deal or navigating complex international relations. His new book, "Evolve or Be Slaughtered, Negotiation for the 21st Century," builds upon foundations laid by negotiation pioneers like Chester Karras, William Ury, and Chris Voss, but introduces innovative concepts designed for today's complex landscape and beyond. We'd like to welcome internationally recognized strategist and author, Derek Chevalier.

On this episode of American Real, Roger asks Derrick about the scope of who could benefit from the skills of negotiaton that he's learned across his career. "Yeah, I think that's so important," Derrick says. "And one of the things I want to talk about and really announce to the world is that really any human interaction involves some part of negotiation. So the difference may be that a well-trained negotiator is aware of that, and somebody who doesn't recognize it doesn't even know that they're involved in a negotiation."

WHERE TO FIND DERRICK: Derrick's Book: https://funtranslations.com/romulan Derrick's Website: https://h-c.com/ - Roger L. Brooks is the founder and host of American Real and American Real Publishing Company. If you'd like to learn more about getting your book published or becoming a bestselling author, schedule a call with a member of Roger's team here ➡️ https://www.officialrogerbrooks.com/book - Get Roger's latest book, "The Power of Being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFr - Follow Roger on LinkedIn ➡️ https://www.linkedin.com/in/rogerlbrooks/

Subscribe to our YouTube Channel: http://bit.ly/2zVQDLO - AMERICAN REAL Website: https://americanreal.tv iTunes: https://apple.co/2yPeU4A Facebook: https://facebook.com/americanrealtv/ Instagram: https://www.instagram.com/AmericanRealTV Twitter: https://twitter.com/rogerbrooks/ LinkedIn: https://www.linkedin.com/in/rogerlbro... YouTube: http://www.youtube.com/c/AmericanReal

📚 GET YOUR BOOK PUBLISHED - Learn more about getting your book published or becoming a bestselling author: https://www.officialrogerbrooks.com/publishing

⌨️ Visit our website: americanrealpublishing.com

🔴 Subscribe to our YouTube Channel: http://bit.ly/2zVQDLO - In 1959, Fidel Castro overthrew the Cuban dictator Batista, launching what many believe would be a new era of freedom. But instead, Cuba descended into communism, aligning with the Soviet Union and becoming a flashpoint in Cold War history. Just two years later, the failed Bay of Pigs invasion, an attempt by U.S.-backed exiles to reclaim the island, marked one of the most pivotal and controversial chapters in U.S.-Cuba relations. Today's guest, Jose L. Gonzalez, brings this era vividly to life in his powerful book, 90 Miles 2.0, The Culprit of Communism in the Americas. Based on actual events, the story follows Pepe, once part of the Fidel Castro's inner circle, who escapes assassination attempts and flees to the US only to return as a CIA operative in a covert mission just before the Bay of Pigs. This is more than a historical thriller. It's a tragic love story, a gripping tale of survival, and a bold uncovering of truths long buried by history.

On this episode of American Real, Roger asks Jose about his reaction of going through the writing and publishing process. "Yeah, it's been a lifelong effort," Jose says. "It's taken me 30 years to put all the facts together, get all the information, get some of the information that we actually put in the book declassified, as well as, you know, the effort of writing and rewriting and verification of facts and figures to get to this point. And when we published it the first time, there's some polishing that needed yet some to be done. And we finally did it with you and your publishing company."

WHERE TO FIND JOSE: Jose's Book: https://a.co/d/65HmT0j Jose's Website: https://www.joselgonzalez.com/ - Roger L. Brooks is the founder and host of American Real and American Real Publishing Company. If you'd like to learn more about getting your book published or becoming a bestselling author, schedule a call with a member of Roger's team here ➡️ https://www.officialrogerbrooks.com/book - Get Roger's latest book, "The Power of Being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFr - Follow Roger on LinkedIn ➡️ https://www.linkedin.com/in/rogerlbrooks/

Subscribe to our YouTube Channel: http://bit.ly/2zVQDLO - AMERICAN REAL Website: https://americanreal.tv iTunes: https://apple.co/2yPeU4A Facebook: https://facebook.com/americanrealtv/ Instagram: https://www.instagram.com/AmericanRealTV Twitter: https://twitter.com/rogerbrooks/ LinkedIn: https://www.linkedin.com/in/rogerlbro... YouTube: http://www.youtube.com/c/AmericanReal

📚 GET YOUR BOOK PUBLISHED - Learn more about getting your book published or becoming a bestselling author: https://www.officialrogerbrooks.com/publishing

⌨️ Visit our website: americanrealpublishing.com

🔴 Subscribe to our YouTube Channel: http://bit.ly/2zVQDLO - Paul Gulbin is the founder and CEO of Cambridge Transformation Partners, which helps companies accelerate their AI transformation journey. Drawing from decades of hand-on experience, Paul helps global organizations discover fresh approaches to their work, make more intelligent decisions using data, and find the right balance between human talent and technology. Paul's new book, "The AI Alchemist," will help you gain an understanding of AI and ways to apply high-impact AI opportunities into your business. It will also cultivate essential human skills that complement AI capabilities, empowering you to lead essential human skills that complement AI capabilities, empowering you to lead effective change management for smooth integration.

On this episode of American Real, Roger asks Paul about his thoughts regarding AI replacing human jobs. "It's a great question, and actually it's the number one question that I'm usually asked when I'm in front of a business leader or in front of an audience," Paul says. " 'Will I lose my job, or how is this going to impact me and my overall job?' If you just take a step back and look at this from an executive or your own personal growth perspective, there's disruption, it's a new technology. Disruption causes fear. There's fear of the unknown and there's fear of change related to that. What I typically see happening is the best business leaders out there are really not just looking at the technology and up your skills or go away for the 30 days and learn 30 applications. They're looking at, 'how do I blend this technology with people and processes?' It's like a 3 legged stool. And is really a foundational component. AI is going to displace jobs, there's no doubt about it, but it's also going to create new jobs and augment existing jobs as well too. So according to the World Economic Forum last year, they're predicting over the next two years, 97 million new jobs will be created in this whole AI industry. Analytics, data, user experience, different ways of working with content. All these new startups are gonna be emerging and creating these new jobs. Existing jobs, if you think about our country, in the US, there's about 136 million employees in North in our United States right now. 80% of them are about 100 million are knowledge workers. So, those are the people that do marketing, sales, HR, writers, service-based, financial professions, doctors, right? So, 80% or 100 million of those people are going to be AI-assisted over the next couple of years. So it's going to augment existing jobs and activity."

WHERE TO FIND PAUL: Paul's Website: https://cambridgetransform.com/ Paul's Book: https://a.co/d/fzixhoF - Roger L. Brooks is the founder and host of American Real and American Real Publishing Company. If you'd like to learn more about getting your book published or becoming a bestselling author, schedule a call with a member of Roger's team here ➡️ https://www.officialrogerbrooks.com/book - Get Roger's latest book, "The Power of Being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFr - Follow Roger on LinkedIn ➡️ https://www.linkedin.com/in/rogerlbrooks/

Subscribe to our YouTube Channel: http://bit.ly/2zVQDLO - AMERICAN REAL Website: https://americanreal.tv iTunes: https://apple.co/2yPeU4A Facebook: https://facebook.com/americanrealtv/ Instagram: https://www.instagram.com/AmericanRealTV Twitter: https://twitter.com/rogerbrooks/ LinkedIn: https://www.linkedin.com/in/rogerlbro... YouTube: http://www.youtube.com/c/AmericanReal