Summary

In this conversation, Amas Tenumah and Jeremy Hyde discuss the challenges and dynamics of the contact center industry, focusing on employee attrition, engagement, and the impact of customer behavior. They explore the importance of hiring strategies, employee empowerment, and the future of customer service in the age of AI. Jeremy shares insights from his experience at Sun Country Airlines and emphasizes the need for a supportive work environment and realistic policies to enhance employee satisfaction and retention.

Takeaways

Attrition rates in contact centers remain high, around 78%.

Employee engagement is crucial for reducing attrition.

Customer behavior has a significant impact on employee morale.

Hiring strategies should focus on candidates likely to stay long-term.

Empowering employees requires setting appropriate guardrails.

Policies should be reasonable and customer-centric.

Listening to frontline employees is essential for improvement.

The future of contact centers will involve AI, but human touch remains vital.

Creating a positive work environment is key to retention.

The contact center industry has potential for growth and improvement.

Chapters

00:00 Introduction and Personal Reflections

02:48 Understanding Attrition in Contact Centers

05:36 Challenges of Employee Engagement

08:18 Customer Behavior and Its Impact on Service

11:12 The Reality of Pay and Job Satisfaction

13:50 Hiring Strategies for Retention

16:34 Empowering Employees in Customer Service

19:24 Setting Effective Policies and Standards

22:04 Optimism for the Future of Contact Centers

Linkedin:https://www.linkedin.com/in/hydej/

Arguably the hottest architect in the Salesforce eco system joins the pod.

AI hype is constantly refreshed every few months.

Generative AI can assist in mundane tasks, freeing up time for creativity.

Salesforce's Agent Force is a significant advancement in AI integration.

AI's impact on jobs is complex; it can lead to job reductions but also transformation.

The future of CRM will heavily involve generative AI capabilities.

Businesses need to focus on foundational elements to effectively implement AI.

AI can help knowledge workers by generating initial drafts of content.

The importance of human-AI collaboration in creative processes is growing.

Understanding how to articulate problems is crucial in the AI era.

Personal journeys in tech can be non-traditional and still lead to success.

Chapters

00:00 Introduction and Peak AI Discussion

05:27 Salesforce and Generative AI Solutions

10:39 Personal Insights and Cognitive Extension

16:16 Future of CRM and AI Integration

23:17 Navigating the Messy Landscape of Generative AI

32:16 Personal and Professional Excitement in AI

39:39 Alan's Unconventional Journey to Tech Architect

Linkedin: https://www.linkedin.com/in/amann17/

Book referenced: Supersizing the mind by Andy Clark

Summary In this conversation, Amas Tenumah and Martha discuss the evolving landscape of customer feedback, particularly focusing on surveys and the Net Promoter Score (NPS). They explore the effectiveness of consumer surveys, the original intent behind NPS, and how it has become a tool for benchmarking rather than genuine customer insight. Martha emphasizes the importance of understanding customer behavior and the need for companies to gather meaningful feedback rather than just chasing scores. They also touch on the devaluation of expertise in decision-making and the consequences of poor feedback practices. The conversation concludes with strategies for companies to improve their feedback gathering processes and ensure they are truly listening to their customers. Chapters 00:00 Introduction and Anticipation 01:28 Consumer Surveys: Worth the Effort? 07:03 The Evolution of Surveys and NPS 13:05 The Purpose of NPS: A Shift in Focus 17:26 Martha's Journey in Customer Experience Research 21:37 The Evolution of NPS and Its Challenges 28:19 Rethinking Customer Feedback Mechanisms 31:05 The Importance of Genuine Consumer Feedback 33:59 Valuing Expertise in Customer Experience 39:00 Strategies for Effective Feedback Gathering 44:40 Amas outro.mp4 Martha: https://www.linkedin.com/in/marthabrooke/

In this episode, Amas sits down with Vaishali to discuss the evolving world of Customer Experience (CX). The conversation kicks off with Amas asking Vaishali to define CX and explain its importance in a business landscape where companies are increasingly cutting back on their CX departments. Vaishali describes CX as a "fuss-free" process that focuses on creating positive emotional experiences for customers, emphasizing that a good CX strategy is essential for maintaining customer loyalty and satisfaction. The discussion then moves to the overlap between CX, marketing, and customer service. Vaishali uses a creative analogy, likening CX to the ingredients of a delicious burger, where each component (marketing, customer service, and CX design) plays a crucial role in creating a satisfying experience. Amas appreciates this unique perspective and prompts Vaishali to share real-world examples from her experience in the manufacturing industry, where understanding customer personas and journeys led to more effective website design and user experiences. Amas and Vaishali also touch on the challenges facing CX professionals today, such as the overuse and misunderstanding of the term "CX" and the overwhelming amount of technology and opinions in the field. Vaishali expresses optimism about the growing awareness and investment in CX but also acknowledges the challenges of differentiating valuable insights from the noise. The episode wraps up with a discussion about the future of CX, the role of AI as a "co-pilot" in enhancing customer experiences, and the importance of maintaining balance across all business functions. Both Amas and Vaishali share personal anecdotes and thoughts on life, leaving listeners with reflective quotes and a reminder to make the most of every moment. Vaishali ends the show on a poignant note, urging listeners to find happiness in what they do, as life is unpredictable and precious. Amas thanks Vaishali for joining and invites listeners to connect with her on LinkedIn. **Key Takeaways:** - CX is about creating seamless, emotion-driven customer experiences. - Effective CX requires collaboration between marketing, customer service, and CX teams. - The future of CX is promising, with growing awareness and technological advancements. - AI is seen as a supportive tool in enhancing customer experiences, not a replacement for human empathy and creativity. - Balance and a holistic approach to CX, customer service, and marketing are crucial for business success. Vaishali: https://ae.linkedin.com/in/vaishalidialani

The podcast episode is a discussion between Amas and Jim, focusing on the future of customer service in the era of AI, particularly in call centers. Jim, who is associated with RingCentral, emphasizes that despite the growing integration of AI, human-based customer service is far from dead. AI, he argues, should be seen as a tool to augment and support human agents rather than replace them.

They discuss the role of AI in automating mundane tasks, such as call dispositioning and summarizing conversations, which can reduce agent burnout and allow them to focus on more complex and empathetic customer interactions. Jim highlights that while AI can handle straightforward tasks and improve efficiency, it lacks the human touch necessary for creating connections with customers.

Amas and Jim also talk about the importance of ensuring that AI and other technologies scale effectively, especially for smaller companies that want to offer personalized service but may lack extensive resources. They caution against over-reliance on automation, pointing out that it can lead to frustration for customers when different systems don’t communicate effectively, leading to repeated explanations and escalating emotions.

Finally, the conversation touches on how technology can improve the job quality for contact center employees by eliminating repetitive tasks and allowing them to focus on more engaging aspects of their work. Jim shares his vision for a future where AI enhances customer service without sacrificing the human element, ultimately creating a better experience for both customers and employees.

Jim Payne Linkedin: https://www.linkedin.com/in/jim-payne-2349b625

Here's a summary of the podcast: Title: It is time to end NPS w Rob Host: Amas Guest: Rob Key Topics Discussed: 1. The state of customer service and declining ACSI ratings 2. Problems with current customer feedback methods, particularly surveys 3. Issues with star ratings and their loss of meaning 4. The evolution of speech analytics in customer service 5. Challenges with implementing AI in customer service, focusing on chatbots 6. Better uses of AI for improving internal processes and agent experiences 7. The importance of focusing on internal customer service roles 8. Strategies for reducing contact center headcount by improving overall customer experience 9. Personal anecdotes about impactful purchases and brand experiences 10. The dual nature of AI as both a source of optimism and pessimism in the industry Main Takeaways: - Current survey methods are problematic and often ineffective for truly understanding customer experiences - AI has potential to greatly improve internal processes in customer service, but is often misused in customer-facing applications - Improving overall customer experience is more effective for reducing contact center needs than implementing deflection tactics - The future of AI in customer service presents both opportunities and challenges The conversation provides insights into the current state of customer service, critiques common practices, and discusses potential improvements and future trends in the industry.

Rob: https://www.linkedin.com/in/j-robert-dwyer/

In this episode, Amas welcomes Brian back to the show for yet another insightful discussion, jokingly suggesting they need a loyalty punch card for frequent guests. The conversation dives deep into the challenges and solutions in the contact center industry, particularly focusing on improving the employee experience. Brian explains that the key to enhancing this experience is to "get out of the way" and let humans be humans. This approach, called the "Meaningful Work Methodology," emphasizes reducing "grind"—the negative aspects of work caused primarily by management—and fostering meaningful work.

The methodology measures the intent to quit and highlights the impact of grind and meaningful work on employee turnover and customer satisfaction. The discussion reveals that reducing employee turnover by 25-50% and increasing customer satisfaction scores by 10-25% are achievable outcomes when this methodology is applied. However, the challenge lies in convincing executives to embrace this change, as they often prioritize cost-cutting and efficiency over employee and customer well-being.

The episode also touches on the broader issue of leadership in the contact center industry. Brian and Amas critique the industry's historical focus on cost-cutting and efficiency, often at the expense of genuine human interaction and customer satisfaction. They discuss the influence of the 2010 Harvard Business Review article "Stop Trying to Delight Your Customers," which shifted the industry's focus towards minimizing customer effort and away from creating meaningful, delightful experiences.

Brian introduces the "Four Horsemen of Leadership" concept, describing common pitfalls in leadership that hinder meaningful change. These include the Leadership Paradox (prioritizing profitability over people), the Leadership Conundrum (leaders often can't fix problems they've caused), the Leadership Challenge (lack of effective leadership in caring for employees and customers), and the Leadership Lemmings (executives following industry trends without question).

In summary, the episode offers a critical look at the contact center industry, highlighting the need for a shift in focus from efficiency and cost-cutting to meaningful work and human interaction. Brian and Amas stress that while the solution is simple, implementing it requires overcoming significant resistance from leadership entrenched in outdated practices. The episode ends on an optimistic note, suggesting that real change is possible if leaders are willing to embrace a more human-centric approach.

Resources mentioned: https://850c4f28-89ab-434f-9763-7c9c9834c939.filesusr.com/ugd/aa75d1_38b2598d44204d9cbaa1760586901b1d.pdf?index=true

In this episode, Amas and Brian dive into a compelling discussion about the state of the contact center industry and how it impacts both employees and customers. They reflect on their previous episodes' popularity, emphasizing the resonance of this topic with their audience. Amas expresses gratitude to listeners and encourages feedback via LinkedIn or email.

The conversation highlights the persistent challenges faced by contact center agents, likening their experience to a steak restaurant serving A1 sauce – a quick fix for a deeper problem. Brian elaborates on a transformative approach that goes beyond superficial solutions like pizza parties, advocating for addressing the actual grind of the job.

Brian explains that company profitability is driven by customer behavior, which is emotionally driven and influenced significantly by human interactions. Therefore, the meaningful work of agents is crucial. The core issue, he argues, is how agents are managed. Traditional punitive management styles contribute to employee dissatisfaction and high turnover rates.

Amas and Brian discuss the negative impact of current management practices on profitability and the overall customer experience. They explore a shift in mindset from managing to developing agents, fostering genuine human connections and reducing the grind. Brian shares insights from his research and real-world examples, illustrating how meaningful work methodologies can dramatically improve employee engagement and customer satisfaction.

The episode concludes with a call to action for organizations to embrace this human-centric approach, despite the resistance and challenges inherent in changing established practices. Amas and Brian emphasize the potential for revolutionary improvements in the contact center industry by allowing humans to be humans and fostering genuine interactions.

Resources:

Brian on linkedin: https://www.linkedin.com/in/briankearney-meaningfulwork/

Referenced in the episode: https://www.5thtalent.com/_files/ugd/aa75d1_82aa602649214861b72bbb3256ea5a69.pdf