In this powerful episode of The All Mats Taken Podcast, the inspiring Gabi Metz, shares how to leverage Instagram for business growth. She covers common mistakes people make on the platform and what you should really be focusing on instead.

Gabi is a digital marketer with over 15 years of experience who has helped over 200+ yoga teachers, and wellness and spiritual coaches from every corner of the globe build their online brands and businesses through the power of selling on social media.

Gabi and her family immigrated from South Africa to a tiny beach town on the other side of the world in Auckland New Zealand at the peak of the pandemic in the hopes of giving their kids a better life however attempting to teach yoga during the hard lockdowns pivoted her entire business online.

She started an Instagram account with the mission of helping more people in the world experience the magic of yoga and that is how The Content Yogi was born. Now her business focus lies in the refinement of online strategy and energetics to blow up their business to 5k months and beyond with content and messaging that gets them paid constantly.

In this interview, we cover:

• The types of content you should be creating for Instagram (that work for you!)
• Balancing sales with value, and understanding engagement metrics
• Overcoming imposter syndrome to show up as a leader in your niche
• What your content should focus on to build a movement rather than friends
• And so much more!

Gabi's business has boomed since I last spoke to her in 2022 and she primarily shows up on Instagram to help her grow. Even if Instagram is not your forte you will leave this conversation excited and empowered to get strategic and nail your content creation.

Links:

All Mats Taken Home: https://allmatstaken.com

Showit Website Design & Templates: https://jerrettdigital.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Watch the Episode on YouTube https://www.youtube.com/@jerrettdigital

Connect with Gabi on Instagram: https://www.instagram.com/itsgabimetz/

As yoga teachers, we hope to make a genuine impact by helping people create meaningful transformations. But how do we find yoga clients ready to invest in this deeper work?

In this episode of The All Mats Taken Podcast Joanna Sapir, a business strategist for holistic practitioners and host of The Business Revolution Podcast. Today she shares her step-by-step sales strategy that pre-qualifies, primes, and preps prospects so they're ready, willing, and able to invest in themselves and their transformation.

Plus we discuss:

• CTA strategy to get leads in the door
• Why it's OK to say "no" sometimes
• The types of content you should produce to help draw in clients (and what doesn't work!)
• And more!

This episode is full of actionable how-to's and strategies so get ready with your notepad and pen, you're going to want to take notes!

Links:

Listen on Apple: https://podcasts.apple.com/nz/podcast/all-mats-taken-a-podcast-for-yoga-teachers/id1747083899

Listen on Spotify: https://open.spotify.com/show/3329iQ9R9qpFas7m3UUhda?si=99e31415e5a04614

Watch on YouTube: https://www.youtube.com/@jerrettdigital

Showit Website Design & Templates: https://jerrettdigital.com/shop

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Joanna has a gift for All Mats Taken listeners, "Three Powerful Systems that will Completely Transform Your Business" you can get this here: https://joannasapir.com/allmats

Check Out Joanna's Website: https://joannasapir.com/

Listen to The Business Revolution Podcast: https://joannasapir.com/business-revolution-podcast/

This episode of The All Mats Taken Podcast is with the mesmerizing Indu Arora an Ayurveda and Yoga Teacher, mentor and author who considers herself a student for life. Her core philosophy is, ‘Yoga is work-in not work-out!”

She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrow’s Vision (2005, 2019), and SOMA: 100 Heritage Recipes for Self-Care (e-book, 2020; updated hard copy, 2022).

We discuss:

• The glamorization of asana and how to combat this as a community
• The real meaning of yoga
• The importance of subtle in yoga
• Furthering your yoga studies with reliable resources

And more!

I've had the pleasure of talking with Indu a few times now and each time hearing her speak is like listening to a poem—full of wisdom and each time I listen to the conversation I get something new from it. Enjoy :)

Links:

Showit Website Design & Templates: https://jerrettdigital.com All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Watch the Episode on YouTube https://www.youtube.com/channel/UC16LCuYhKAay9MErDMXjz7g

Indu's Book Shop (Hard-copy and e-books): https://www.yogsadhna.com/shop/list/for_your_mind

Get SOMA - 100 Heritage Recipes for Self-Care in E-Book format on Amazon*: https://amzn.to/4cZpLsQ

Check Out Indu's Website: https://www.yogsadhna.com/

Follow Indu on Instagram: https://www.instagram.com/induaroraofficial/

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

In this episode, we dive into a question many yoga teachers face when building their online presence: Should you start with a landing page or a full website? We break down the key differences between these two options and explore which is best for attracting new students, building your brand, and growing your business online. Tune in to discover how to make the best choice based on your current goals, resources, and offerings.

In this episode, we cover:

• The main differences between a landing page and a website
• When to use a landing page vs. a website as a yoga teacher
• Examples of effective uses for each to grow your yoga business
• Practical steps and tools to get started today

Links:

All Mats Taken Resources: https://allmatstaken.com/resources

Showit Website Design & Templates: https://jerrettdigital.com

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Since having my boy the majority of my yoga practice has been introspective and I've focused on the limbs outside of asana in more depth. This week Saucha (cleanliness or purity) came front and centre in my mind and I got to pondering how I can embody it into my business to make my life easier and become more productive. Today's episode is all about the Niyama Saucha and how it may apply to your business.

Links:

The Yamas & Niyamas: Exploring Yoga's Ethical Practice by Deborah Adele*: https://amzn.to/4eRZgXU

Showit Website Design & Templates: https://jerrettdigital.com

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻

If I could count the number of times someone asked me to "make me a website quickly, it won't take you long" I would be rich. While yes, building a website doesn't take long if you know what you're doing OR you have a solid support. BUT regardless of what platform you're using or whether you're hiring a designer or building it yourself with a template there are four key ingredients you need to have before you can get started. Once you have these four things you'll not only have a great foundation for your business and marketing set but you'll also be ready to build your website easy-breezy.

Links:

Get the DIY Branding Workshop: https://allmatstaken.com/resources

Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources

Showit Website Design & Templates: https://jerrettdigital.com/shop

Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting allmatstaken.com/tree

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Today we're exploring the psychology of pricing and how yoga teachers can use it strategically in their yoga business. Whether you're teaching in-person at a studio, hosting private sessions, or running online classes, understanding your expenses and your audience is the foundation for a sustainable business that pays the bills. This episode explores pricing basics then jumps into advanced strategies you can play with to encourage your students to dive further and commit more.

We cover:

• Charm Pricing and the Left-Digit Effect
• Anchoring Effect & Decoy Pricing
• Odd vs. Even Pricing
• Free and Limited-Time Offers
• Quantity Discounts and Bundling Strategies

And more!

Ready to build a strategic and profitable pricing system for your yoga business? Head over to allmatstaken.com/resources and download my pricing cheat sheet, workbook, and spreadsheet. These tools will guide you in confidently pricing your offerings to cover your costs and set the foundation for a sustainable, profitable business.

Links:

Access the All Mats Taken Strategic Pricing Cheat Sheet (free), workbook & spreadsheet: https://allmatstaken.com/resources

Showit Website Design & Templates: https://jerrettdigital.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

On today’s episode, we have the inspiring Johanna Liana a mindset coach, author and host of The Girl That Went For It Podcast. She is passionate about helping entrepreneurs live their best life, however that looks for them in both their business and personal lives. She is also an advocate for the idea that running your own business doesn't have to feel hard.

We’ll cover:

• How to know when you’re ready to jump all in on your business

• Common beliefs holding entrepreneurs back

• Unconscious vs. conscious beliefs and how to overcome them

• How to prepare yourself for transitioning from an employee to a full-time business owner

And more!

This episode is packed with practical advice and actions you can take to transform your mindset and get you ready to step into being the CEO of your business and life!

Links:

Showit Website Design & Templates: https://jerrettdigital.com

All Mats Taken Home: https://allmatstaken.com

Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital

Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital

Check out Johanna’s Course: https://johannaliana.thrivecart.com/aligned-life-mastery-online-course/

Connect with Johanna on Instagram: https://www.instagram.com/johanna_liana/ and https://www.instagram.com/johanna.liana.coaching/

Subscribe to Johanna’s Podcast on YouTube: https://www.youtube.com/c/Johannaliana

Listen to Johanna’s Podcast on Spotify: The Girl That Went For It Podcast https://open.spotify.com/show/11ZHMoEH1oCj8wRiSo8dcu?si=54738d72ccb34621

Check out Johanna’s book Living With Purpose: Daily Reflections For Personal Empowerment*: https://amzn.to/3RSRqUn

Check out Johanna’s book Believe in Life: How to dance in the rain*: https://amzn.to/4cwawYW

Check out Johanna’s Gratitude Journal*: https://amzn.to/45SFFDr

*By purchasing using this link I may make a small commission. This won’t cost you any more but you will support the show. Thank you 🙏🏻