In this episode of All About the Insight, Nina Illingworth, Director of Insight and Co-creation at ICE Creates, shares her journey and insights into the importance of behavioural science in public health. She discusses the role of insights in influencing behaviour for the better, particularly in marginalised communities. Nina emphasises the need for actionable insights and the integration of behavioural science to understand and address public health challenges. The conversation also touches on the future of insights, the impact of AI, and the necessity for continuous adaptation in methodologies.

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Connect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/
Visit the Allto Consulting website here:https://www.allto.co.uk/

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#allabouttheinsight #marketingpodcast #audienceinsights #customerbehavior #consumertrends #brandstrategy #researchleadership #mediastrategy #insightdrivendecisions #marketingintelligence #businessgrowth #datadrivenmarketing #branddevelopment #alexculshaw #audiencecollective #sparkfm
All About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you're a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive real impact through insight.

In this podcast episode, Alice Flannery, Associate Insight Director at Think Stylist, shares her journey in the field of consumer insights, discussing her experiences in both in-house and agency roles. She highlights the importance of understanding Gen Z and millennial women, the challenges of integrating insights into business practices, and the evolving role of AI in the insights industry. Alice emphasizes the need for effective communication of insights and the significance of embedding them into decision-making processes to ensure they matter more in business contexts.

#insights #storytelling #clienttrust #businessdecisions #budgeting #futureofinsights #qualitativeresearch #quantitativeresearch #insightconsultancy #humanbehaviour

In this episode of All About The Insight, Tom Saunders, Consumer Insights Lead at Energy Systems Catapult, shares his journey and insights into the importance of consumer behaviour in the energy sector. He discusses the challenges of understanding and influencing consumer behaviour, particularly among low-income and vulnerable consumers, and emphasises the need for effective evaluation of insights to demonstrate their value. Tom also highlights the significance of simplifying behavioural models for clients and the role of insights in driving behavioural change. The conversation concludes with reflections on key lessons learned and the future of the insights industry.

#insights #consumerinsights #behaviouralchange #energysystems #evaluation #pychology #insightsindustry #frameworks #energytransition #vulnerableconsumers #insightsimpact

In this episode of All About the Insight, Alex Culshaw interviews Alice Bresciani, Insight Director at Yonder Consulting. They discuss Alice's journey in the insights industry, the importance of storytelling in insights, building trust with clients, and the role of insights in making better business decisions. Alice shares her experiences with embedding insights within organisations, the challenges of budgeting for insights, and her thoughts on the future of the insights industry in a rapidly changing landscape.

Fins Alice on Linkedin: https://www.linkedin.com/in/alice-bresciani-657bb29/?originalSubdomain=uk

#insights #storytelling #clienttrust #businessdecisions #budgeting #futureofinsights #qualitativeresearch #quantitativeresearch #insightconsultancy #humanbehaviour

In this podcast episode, Tom Wakeman, Insight Director at IGD, shares his journey into the insights industry, emphasizing the importance of curiosity and storytelling in understanding consumer behavior. He discusses the unique structure of IGD, focusing on foresight in the food system and the challenges of the current market. Tom highlights the significance of building strong client partnerships and embedding insights within organizations. He also explores the role of AI in enhancing insights and the need for insights professionals to communicate effectively with clients to drive actionable outcomes.

Find Tom on Linkedin: https://www.linkedin.com/in/tom-wakeman/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

In this episode of All About The Insights, host Alex Culshaw speaks with Catherine Foot, Director at Phoenix Insights, about her journey in the insights industry, the evolution of pensions and retirement savings, and the importance of research in understanding consumer behaviour. They discuss the challenges of communicating insights effectively, the role of data quality, and the future of the insights industry. Catherine emphasizes the need for clarity in research, the significance of collaboration, and the critical question of how insights can drive meaningful change in business strategy.

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

In this episode of All About The Insight, Owen Hathway, Assistant Director of Insights, Policy and Public Affairs at Sport Wales, shares his unique journey into the insights field, emphasising the importance of effective communication and the integration of insights into decision-making processes. He discusses the current setup of the insights function at Sport Wales, the challenges of measuring impact, and the significance of storytelling in making insights relatable. Owen also offers valuable advice for future insights professionals and reflects on the potential impact of AI on the insights landscape.

Find Owen on LinkedIn: https://www.linkedin.com/in/owen-hathway-1b432558/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

In this episode of All About the Insights, Lucy Alexander, Director of Analytics and Insights at the Financial Times, shares her journey into the world of insights, emphasising the importance of understanding the voice of the customer and the power of insights in driving business decisions. She discusses the challenges of communicating insights effectively, the significance of data visualisation, and offers valuable advice for aspiring insights professionals. The conversation also touches on the evolving role of AI in the insights industry and the necessity of building trust and influence within organisations.
Find Lucy on Linkedin: https://www.linkedin.com/in/lucy-alexander-85706017/?originalSubdomain=uk

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact