Aligning Content Messaging with Funnel Intent at Every Stage with Jeff Wenberg
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Aligning Content Messaging with Funnel Intent at Every Stage with Jeff Wenberg
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In this episode of Digital Marketing Gyaan, we’re joined by Jeff Wenberg — founder of the FactMethod.com and messaging strategist behind brands like Leadpages, Zipify, and Salesforce.
We explore how marketers and business owners can dramatically improve conversions by aligning their content storytelling with the funnel stage and user intent. From top-of-funnel curiosity to bottom-of-funnel buying decisions, Jeff explains how to shift your messaging based on user awareness and behavior.
You’ll learn:
✅ Why most funnels fail to convert cold traffic
✅ How to craft enrollment stories at each stage
✅ Real-world examples of content realignment that moved the needle
✅ How to avoid sounding “too markety” and start speaking your buyer’s language
✅ Tools and methods to test and optimize funnel content
Whether you're in B2B, SaaS, coaching, or eCommerce — this episode is your blueprint to more intentional, high-performing content.