Today's episode is a crosscast with our other show, Second Nature. If you enjoy this type of content, search and subscribe to the show on your favorite podcast player or on YouTube.

Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta.

Show Notes:

Terignōta: https://terignota.com/

Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper

Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal

Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap

Shopify Loan Program: https://www.shopify.com/capital

Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/

Brand, Product, Content:

Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html

Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk

HY.Q: https://www.drinkhyq.com/

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