エピソード

  • Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert

    Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert
    2025/07/22
    In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive.
    続きを読む 一部表示
    19 分
  • How Dynamic Variables Help Detect Shaving

    How Dynamic Variables Help Detect Shaving
    2025/07/15
    Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs.
    続きを読む 一部表示
    2 分
  • The Future of Affiliate Marketing with AI

    The Future of Affiliate Marketing with AI
    2025/07/09
    At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing.
    続きを読む 一部表示
    3 分
  • Why Affiliates Still Don't Use Stats Trackers — And How We Change That

    Why Affiliates Still Don't Use Stats Trackers — And How We Change That
    2025/06/30
    In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences.
    続きを読む 一部表示
    6 分
  • Affiliate Data, Reporting & Standards

    Affiliate Data, Reporting & Standards
    2025/06/24
    Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts.
    続きを読む 一部表示
    6 分
  • Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia

    Why Attribution Is Broken and What SaaS and Affiliates Should Do Instead with Mikael Dia
    2025/06/17
    In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing.
    続きを読む 一部表示
    23 分
  • The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue

    The Paid Media Playbook: Winning Big with PPC in iGaming with Gael Goasdoue
    2025/06/10
    In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing.
    続きを読む 一部表示
    26 分
  • What Most Affiliates Get Wrong About SEO — Insights from Gentoo Media's Emilio Takas

    What Most Affiliates Get Wrong About SEO — Insights from Gentoo Media's Emilio Takas
    2025/06/03
    Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO changes we are seeing with Google and all the new AI powered search engines.
    続きを読む 一部表示
    40 分