Aditya Chatterjee of Adfactors PR - The Write Passion. A seminal book on divinity. And impactful communication.
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Aditya Chatterjee of Adfactors PR - The Write Passion. A seminal book on divinity. And impactful communication.
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This episode of CommsCast – The Reputation Podcast powered by Adfactors PR features Aditya Chatterjee, author of The Evolution of Our Gods and Vice President at Adfactors PR, in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com.
Aditya shares the journey behind his remarkable book, which blends photography with deep insights into how India’s depictions of divinity have evolved over time. Described by kiran khalap as “seminal,” the book is built on more than 75,000 kilometers of travel and over 1,000 photographs, and it explores India’s spiritual and iconographic heritage in both visual and philosophical dimensions.
The conversation also explores reputation management in the age of AI, with Aditya highlighting why authenticity and curiosity are more important than ever for communications professionals.
The Evolution of Our Gods is a powerful reminder of the value of cultural understanding in crafting impactful communication.