Discover how today’s guest pivoted from tech to e-commerce, overcame high clothing return rates, tackled tariffs, and thrived on Amazon. Insightful tips for low-margin industries and global living!

What if you could transform your career from tech to e-commerce and redefine the meaning of freedom income? Discover the inspiring story of Shan Shan Fu, a former tech professional who found her calling in online retail. From navigating the turbulent waters of PPE sales during the pandemic to launching a flourishing clothing line on Amazon, Shan Shan opens up about her journey, sharing insights on managing high return rates and low margins in the fashion industry. With the looming threat of new tariffs, we explore innovative strategies to ensure profitability and growth, all while discussing the lifestyle benefits of remote work from stunning locations like Medellin, Colombia.

Join us as we explore the revolutionary concept of Kindred, an initiative that turns home-sharing on its head, offering people the chance to live globally by exchanging home credits. Our discussion highlights Austin, Texas, as a vibrant hub for internet marketing and gastronomy, where Michelin-starred dining is now an exciting feature. We dive into how platforms like YouTube have been invaluable for self-education, enabling entrepreneurs like Shan Shan to stay ahead in rapidly changing e-commerce landscapes.

In our forward-looking discussions, we tackle the exciting potential of AI in product development and marketing, where technology is reshaping how products are visualized and sold. Shan Shan shares her approach to continuous innovation, emphasizing the importance of launching new products and optimizing supply chains by exploring manufacturing opportunities in places like Vietnam. Don't miss this episode packed with practical advice and inspiration for anyone navigating the fast-paced world of selling on Amazon.

In episode 426 of the AM/PM Podcast, Kevin and Shan Shan discuss:

• 01:00 - Discovering Success With Shan Shan Fu
• 04:01 - Defining Freedom Income vs Passive Income
• 08:18 - Entrepreneur Travels With Kindred Program
• 08:53 - Global Home Sharing and Foodie Explorations
• 11:57 - Fashion Business and International Manufacturing
• 12:47 - Success Through Strategic Relationships
• 22:27 - Navigating Tariffs in Clothing Industry
• 28:44 - Navigating Tariffs on Imported Goods
• 30:35 - E-Commerce Product Ideation and Expansion
• 33:42 - Effectively Targeting Female Influencers
• 37:54 - AI-Powered Product Development and Expansion
• 39:44 - Launching New Products for Growth
• 44:05 - Kevin King's Parting Shot

In this episode, our guest shares her journey in the pet industry, from creative financing to Amazon success, networking in think tanks, and launching her brand on Nordstrom.

Join me as I sit down with Julie Napolitano, a dedicated pet lover and entrepreneur who has carved out a unique path in the pet industry with her Amazon private-label dog brand. Listen in as Julie recounts her transition from a corporate career to launching her own direct-to-consumer business on Shopify, driven by a passion for providing quality products for pets. We'll explore her experiences with innovative financing methods, including bootstrapping and securing grants, and discuss the pivotal role that events like the 7-Figure Seller Summit in Japan and the Market Masters Think Tank have played in shaping her journey.

In this episode, Julie shares the trials and triumphs of launching her brand, Pup Wax, on Amazon and the lessons learned from navigating the platform's complexities. From participating in Target's pet accelerator program to addressing the challenges of product compliance, Julie's story is a testament to persistence and adaptability. We'll discuss the importance of building trust with pet parents and the unique marketing strategies needed to stand out in the competitive pet supplement market.

Finally, Julie reflects on the transformative impact of expert think tanks and the value of networking at in-person events. Her journey underscores the significance of building meaningful relationships and the benefits of continuous learning and adaptation in business. As we wrap up, we'll highlight Julie's latest achievements, including her product launch on Nordstrom's national online platform, and discuss the importance of pursuing goals with passion and creativity. Don't miss this inspiring conversation that celebrates the power of resilience and community in entrepreneurship.

In episode 425 of the AM/PM Podcast, Kevin and Julie discuss:

• 00:00 - Julie Napolitano's Pet Brand Journey
• 06:18 - From Shopify To Amazon
• 12:36 - Innovative Calming Dog Toy Development
• 12:45 - Bonding With Dogs in Modern Society
• 18:48 - Trend of Pet Adoption and Bonding
• 21:28 - Marketing Challenges in Pet Industry
• 24:20 - Marketing Strategies for Pet Owners
• 27:35 - Amazon Brand Funding Strategies
• 29:02 - Bootstrapped Entrepreneur Secures Multiple Grants
• 30:53 - Tory Burch Fellowship Program Benefits
• 36:34 - Business Growth Through Market Masters Think Tank
• 42:56 - Product Success and Future Planning
• 45:44 - Networking Benefits Beyond Virtual Events
• 47:45 - Trade Show Discussion and Retail Opportunities
• 50:55 - Kevin King's Words Of Wisdom

Join us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators.

Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in policing counterfeit products. Since 2018, he's witnessed significant shifts in the e-commerce landscape, revealing the evolving challenges and highlighting the urgency for sellers to take the reins in safeguarding their intellectual property. Engage with Stan’s personal anecdotes and insights, as he uncovers critical strategies for those aiming to protect their brands in a bustling global market.

Throughout the episode, we explore the nuanced intricacies of intellectual property rights, focusing on trademarks, patents, and copyrights. Stan offers a historical perspective on trademarks, demystifying the distinctions between design and utility patents, and their vital roles in protecting innovations. He provides practical advice on overcoming hurdles faced by inventors on platforms like Amazon and crowdfunding sites, where knockoffs are rampant. From early publication requests to expedited applications, Stan emphasizes the importance of timely filings to shield imagery and product listings from unauthorized use, ensuring entrepreneurs can safeguard their creative assets effectively.

Our discussion extends into the global realm of IP protection, dissecting how differing international trademark rules can impact businesses. Stan shares the unique challenges posed by China's "first to file" approach, alongside Amazon's evolving trademark processes and the significance of its transparency program in combating counterfeiters. Through captivating case studies and stories, Stan highlights the profound consequences of intellectual property disputes, from jeopardized business deals to the unauthorized sale of Simpsons-themed merchandise. This episode is a vital resource for Amazon sellers and digital creators striving to protect their intellectual property rights and secure their businesses’ futures against counterfeit threats.

In episode 424 of the AM/PM Podcast, Kevin and Stan discuss:

• 00:00 - IP Protection for Sellers on Amazon
• 04:57 - Amazon's Accountability for Intellectual Property
• 10:24 - Enforcing Brand Rights on Amazon
• 13:37 - Intellectual Property Overview
• 15:09 - Intellectual Property Strategies for Amazon Sellers
• 18:05 - Water Balloon Invention Story
• 23:41 - Global Trademark Protection Overview
• 24:15 - Amazon Sellers IP Protection Strategies
• 27:27 - Amazon Transparency Program and Trademark Registration
• 31:34 - Trademark Renewal Requirements and Deadlines
• 40:01 - Global IP Protection and Branding Strategies
• 46:30 - Protecting Your Brand From Knockoffs
• 57:10 - Kevin King's Words of Wisdom

In this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He

Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father's entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking.

The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape.

We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie's insights into Helium 10's innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group's collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship.

In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss:

• 00:00 - E-Commerce Trends and Tools Discussion
• 03:14 - Podcast Success With Helium 10
• 07:49 - Skateboard Business Trends and Experiences
• 11:46 - Geofencing and Digital Advertising Strategies
• 16:29 - Geofencing for Targeted Advertising
• 21:04 - Amazon Sales Strategy and Helium 10
• 33:43 - Quality Over Quantity in Product Sourcing
• 37:21 - Tariffs and Manufacturing in the USA
• 40:58 - Reviving American Manufacturing Quality
• 42:28 - Importance of Networking and Event Attendance
• 46:18 - High-Impact Business Development Strategy Sessions
• 52:37 - Helium 10 Elite Monthly Training Session
• 53:16 - Kevin King's Words of Wisdom

lium 10's innovative tools.

In this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency.

Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of authenticity in business relationships. Pasha provides valuable insights on choosing the right agency and hiring the right team members, all while highlighting the rewarding experience of hosting a podcast and gaining inspiration from seasoned service providers.

Discover the evolving landscape of Amazon agencies as we examine industry changes since 2011, including the rise of software tools that have transformed agency operations. We discuss the diverse motivations behind starting an agency, from genuine expertise to opportunistic ventures, and the current challenges of demonstrating expertise and reliability to clients. Emphasizing data-driven insights, we explore the necessity of building trust and ensuring effective service delivery in a competitive environment, and we share real-life examples of agency owners navigating these challenges.

Lastly, we discuss strategies for agency growth, the trend of agency roll-ups, and exit strategies for agency owners. Learn about the creative deal structures that allow aggregators to acquire agencies without upfront costs and the benefits of partnering with an agency. We also highlight the importance of building quality agencies for long-term success, maintaining a strong company culture, and balancing client relationships. For those interested in expanding their knowledge, we recommend checking out Pasha's podcast, "The Agency Operator," and invite you to sign up for Kevin’s upcoming Billion Dollar Seller Newsletter webinar for more insights.

In episode 422 of the AM/PM Podcast, Kevin and Pasha discuss:

• 00:00 - Inside the Amazon Agency World
• 03:56 - Podcasts Inspire Action and Growth
• 06:42 - Long-Term ROI and Building Relationships
• 12:30 - Navigating the Amazon Agency Landscape
• 16:07 - Challenges of Selling on Amazon Agencies
• 20:11 - Quality and Management of Virtual Assistants
• 22:23 - Building Quality Agencies for Long-Term Success
• 28:42 - Agency Growth and Exit Strategies
• 32:31 - Fully Built Out System for Success
• 38:09 - Advantages of Agency Business Model
• 40:39 - Acquiring and Growing Amazon Agencies
• 42:29 - Opportunities and Challenges in Agency Acquisitions
• 46:29 - Building Trust in Agency Success
• 48:18 - Agency Growth Strategies and Optimization
• 53:28 - Exploring Diverse Business Perspectives
• 54:20 - Kevin King's Words Of Wisdom

Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success.

Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success.

In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates.

Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world.

In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss:

• 00:00 - Managing Seasonal Sales and Cash Flow
• 07:16 - Forecasting Sales Using BSR Rankings
• 11:28 - Global Product Development and Marketing Challenges
• 17:21 - Scaling a Business and Team Development
• 18:33 - Scaling Amazon Business for Growth
• 24:30 - Team Growth and Cultural Advantages
• 26:20 - Chinese Sellers and Brand Strategy
• 31:00 - Navigating the Amazon Seller Journey
• 35:33 - Best Conference Meal Experience
• 39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe

In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.

Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.

In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.

As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.

In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:

• 00:00 - Decade-Long Relationship and E-Commerce Insights
• 09:58 - Amazon Organic Ranking Strategy and DeepM
• 11:19 - Entrepreneurial Philosophy and Competition
• 15:23 - Organic Rank in Amazon
• 19:48 - Amazon Search Rank Optimization Strategy
• 22:49 - Amazon SEO and Deep Learning Analysis
• 27:41 - Optimizing Search Rank Factors for Sales
• 27:45 - Amazon Search Optimization Strategies
• 31:23 - Rank Destroyers in Amazon Search Marketing
• 34:49 - Secrets of Amazon Ranking Factors
• 45:22 - Future of Search Engine Optimization
• 45:55 - Future of AI in Search Optimization
• 49:56 - Dynamic Titles in Amazon Search
• 54:32 - Kevin King's Words of Wisdom

In this episode, let’s supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers.

E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms of transitioning from startup life to following passion-driven ventures paint a vivid picture of today’s evolving work culture.

Our conversation dives into powerful strategies for Amazon advertising and branding, challenging the status quo of product marketing. Starting with creative development, Daniela emphasizes capturing consumer attention through sound-infused product presentations and consistent branding. We explore the structured processes that help brands elevate their content, from sharp data analysis to creative briefs, and discuss the importance of split testing. The episode dives into the various levels of support brands require, whether they’re seeking full autonomy or ongoing collaboration.

The art of enhancing Amazon listings and A+ content through creative optimization and visual storytelling is another focus, highlighting the role of specialized teams in transforming product imagery into engaging stories. Daniela sheds light on AI and advanced search tools reshaping product discovery, and the importance of embedding metadata in images for visibility. We discuss the power of premium A+ content, featuring innovative strategies like hotspots and carousels, to boost engagement. This episode promises to inspire listeners with actionable insights to elevate their Amazon presence and drive sales growth.

In episode 419 of the AM/PM Podcast, Kevin and Daniela discuss:

• 00:00 - Mastering Amazon Listings With Daniela Bolzmann
• 01:59 - Speaking at Amazon Accelerate Event
• 08:25 - Amazon Sellers Lack Marketing Psychology
• 09:13 - Amazon Advertising Strategy and Branding
• 11:28 - Elevated Content Creation and Process Implementation
• 15:32 - Enhancing Amazon Listings Through Creative Optimization
• 17:09 - Amazon SEO Optimization Fundamentals
• 19:38 - Google Image Traffic for Amazon Products
• 23:12 - Optimizing Amazon Listings for Search
• 24:25 - Future of Image-Based Search Tools
• 27:12 - Common Mistakes in Image Creation
• 30:23 - Optimizing Amazon Listings With Visual Storytelling
• 32:45 - Utilizing User-Generated Content for Marketing
• 36:46 - Seamless Image Design Techniques
• 42:41 - Exploring Peruvian Cuisine and Fusion
• 48:11 - Kevin King's Words of Wisdom