AI in Ad Tech: Workflow Automation, Decisioning, and the Ethics of Walled Gardens
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AI in Ad Tech: Workflow Automation, Decisioning, and the Ethics of Walled Gardens
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The pace of change in advertising has never been faster—or more uncomfortable. As AI transitions from hype to practical implementation, media buyers, creative teams, and tech platforms are under increasing pressure to adapt. While automation promises efficiency, the rise of AI-driven decisioning is sparking fundamental questions about trust, transparency, and the future role of agencies and platforms.
In this episode of First-Party Pod, Gloria and Rio sit down with Ed Dinichert, Chief Revenue Officer at TripleLift, to discuss how AI is reshaping every layer of ad tech—from daily workflows and campaign optimization to the broader power dynamics between DSPs, SSPs, and the open web. With two decades of experience at WPP, Amazon, and now TripleLift, Ed offers a grounded yet provocative look at what this transformation really means for the industry.
They also dig into the resistance to AI decisioning, the ethical pitfalls facing walled gardens, and the challenges of creative attribution in an AI-native ecosystem. Plus, Ed shares insights into TripleLift’s approach to creative automation, component-based CTV ads, and why publishers who prioritize quality may come out on top in an increasingly AI-dominated landscape.