In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping.

They discuss how to navigate overwhelming ideas, the iterative nature of innovation, and the significance of vulnerability in seeking feedback.

The conversation emphasises the need for clarity in problem-solving and the value of prioritisation in decision-making, ultimately encouraging listeners to embrace the learning journey inherent in design thinking.

*This episode is kindly sponsored by Phil Teasdale, Author of 'The Blue Whale Plan'*

Key Topics Covered:

• Innovation is about trying new things and perspectives.
• Iteration can be more manageable than radical change.
• Prototyping is a mindset that embraces learning from failure.
• Engaging your audience in the prototyping process builds investment.
• Prioritisation matrices help clarify decision-making.
• Vulnerability is key in seeking feedback and support.
• Small changes can lead to significant improvements.
• Understanding your audience is crucial for effective prototyping.
• Clarity in problem definition is essential for success.
• Embrace the learning journey as part of the design process.

Quotable Moments:

• "It doesn't have to be this all changing process."
• "What do you need to keep and what do you need to let go of?"
• "There's no such thing as failure, it's all just lessons and gifts."
• "People want to be part of something."
• "You need to have clarity on what that problem is."

Chapters:

00:00 - Navigating the Ideation Process

08:05 - Understanding Innovation and Iteration

16:17 - The Power of Prototyping

24:19 - Evaluating Assumptions and Prioritisation

32:31 - Embracing Vulnerability in Design Thinking

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Support the show

You can support us in the following ways:

Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions.

Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.

Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.

Lucy - https://www.linkedin.com/in/lucypattersonflourish/

Tracy - https://www.linkedin.com/in/tracychristinasharp/

Website - https://abeginnersguidetodesignthinking.net/

If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net

In this episode, Tracy Sharp and Lucy Patterson discuss the challenges of ideation, particularly focusing on overcoming self-criticism and perfectionism. They emphasise the importance of preparation, creating a safe space for sharing ideas, and the role of facilitators in guiding the process.

The conversation also touches on the significance of embracing wild ideas and navigating the concepts of 'right' and 'wrong' in brainstorming sessions.

*This episode is kindly sponsored by Judith P. Raynault*

Key topics covered:

00:00 - Overcoming Self-Criticism in Ideation
02:49 - The Importance of Preparation in Ideation
05:55 - Creating a Safe Space for Ideas
09:04 - The Role of Facilitators in Ideation
12:07 - Navigating Right and Wrong in Ideas
15:01 - Embracing Wild Ideas and Creativity

Quotable Moments:

• "There's no such thing as a bad idea."
• "Ideation is not about perfection."
• "You need the prep, you need the session itself, and you need the follow up."
• "A good facilitator doesn't need to be an expert."
• "Don't disregard the wild card."

Call to Action:

Lucy and Tracy challenge listeners to embrace the journey of nurturing ideas rather than seeking perfection. They help them consider all the ways they could come up with ideas. and introduce the notion that no idea is a bad idea, and that 'stealing' ideas is also ok.

Send us a text

Support the show

You can support us in the following ways:

Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions.

Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.

Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.

Lucy - https://www.linkedin.com/in/lucypattersonflourish/

Tracy - https://www.linkedin.com/in/tracychristinasharp/

Website - https://abeginnersguidetodesignthinking.net/

If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net

In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of understanding stakeholders, defining clear problem statements, and the iterative nature of design thinking.

The conversation highlights the significance of reflection, data-driven decisions, and maintaining focus on the purpose while avoiding distractions. The hosts also discuss the balance between striving for excellence and knowing when to quit, providing listeners with practical insights to navigate their design thinking journeys effectively.

*This episode is kindly sponsored by Blonde Creative.*

Key Topics Covered:

00:00 Introduction to Design Thinking and Stakeholders
08:18 The Importance of Stakeholders
15:42 Making Incremental Changes
21:40 Avoiding Design Thinking Theatre
29:25 Knowing When to Quit

Quotable Moments:

• "The only way out is through."
• "Don't forget your why."
• "Design thinking is a journey."

Call to Action:

Lucy and Tracy encourage readers to embrace the messy middle; providing insight into, and awareness of, the potential pitfalls they may encounter.

Send us a text

Support the show

You can support us in the following ways:

Take a listen, leave a positive review, connect with us on LinkedIn, ask us questions.

Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.

Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.

Lucy - https://www.linkedin.com/in/lucypattersonflourish/

Tracy - https://www.linkedin.com/in/tracychristinasharp/

Website - https://abeginnersguidetodesignthinking.net/

If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net