8 Steps To Success In Property Development: Viability

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8 Steps To Success In Property Development: Viability

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Jonathan and Kieron continue their exploration of their 8 step property development program: assessing project viability. They explain how to calculate Gross Development Value (GDV), estimate build and development costs, and determine profit margins. They also cover soft costs, structural warranties, the significance of transparent, well-justified offers, and stress the importance of market research. KEY TAKEAWAYS Viability assessment is crucial in the property development process. It involves quantifying all costs and estimating the Gross Development Value (GDV) to determine if a project is financially feasible. Accurate cost and value estimation requires research and networking. Developers should use local comparables, consult estate agents, and leverage resources like Rightmove, Land Registry, and EPC registers to estimate sales values. Conservative and transparent calculations lead to better decisions. When calculating viability, use conservative figures for GDV, build costs, and contingencies (typically 10%). Local factors and soft costs significantly impact viability. Build and labour costs vary by region due to competition, remoteness, and local economies. Developers must also account for soft costs like architect fees, planning fees, surveys, warranties, and utilities. BEST MOMENTS "I always like to be on the conservative side, and if that means I lose, or more of my deals don’t stack and I walk away, well, I’d rather the deal really stacked for me." "Too much information can lead to overwhelm. Some people, myself included, sometimes overanalyse and spend too much time analysing." "The charity liked that we were going to be sensitive to the site, that we were going to try and involve the community, and that we were open with our numbers. That honesty, that openness, was perfect." HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/