In episode 630, Megan chats to Joanne Schweitzer about time management strategies to help us balance the demands of blogging with raising children and building a local brand.

Joanne Schweitzer is a successful Italian heritage recipes food blogger and has been blogging part time for 8 years. She has 10K Facebook followers with a local following too and 14K Pinterest followers with 3K in loyal newsletter openers. Joanne’s tomato sauce and cocktails do best. She does local cooking shows specifically for how to make pasta that have been successful.

In this episode, you’ll learn about outsourcing tasks, how to tap into your local network, why newsletters are so effective and how to build a successful blog while still having time for your family.

Key points discussed include:

- Focus on quality over quantity: Prioritize creating high-quality, authentic content rather than rushing to publish multiple posts per week.

- Leverage your newsletter: Invest time in crafting a thoughtful weekly newsletter to build a loyal audience and community.

- Tap into local networking: Seek out opportunities to host cooking demos and events in your local community to grow your brand.

- Embrace flexibility in your workflow: Allow for spontaneity and don't be afraid to adapt your schedule as needed.

- Outsource your weaknesses: Identify tasks you're not strong at and consider outsourcing them to free up time for your strengths.

- Batch recipes with the same ingredients: Make two or more recipes that use the same ingredients like roasted tomatoes or sautéed scallops to save time and money when doing your blog photography.

- Celebrate small wins: Recognize and appreciate the incremental progress you make, as these small victories can fuel your long-term success.

- Cultivate authenticity: Be genuine in your interactions with your audience, and let your personality shine through.

- Persist through imposter syndrome: Believe in your abilities and don't let self-doubt hold you back from achieving your goals.

Connect with Joanne Schweitzer

Website | Instagram