• 612. Is Macy’s Thanksgiving Parade Its Most Valuable Asset?

  • 2024/11/21
  • 再生時間： 53 分
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612. Is Macy’s Thanksgiving Parade Its Most Valuable Asset?

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  • The 166-year-old chain, which is fighting extinction, calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker. At least we think it is — Macy’s is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.)

    Please take our audience survey at freakonomics.com/survey.

    • SOURCES:
      • John Cheney, carpenter at Macy’s Studios.
      • Will Coss, vice president and executive producer of Macy’s Studios.
      • Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.
      • Kevin Lynch, vice president of global helium at Messer.
      • Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment
      • Tony Spring, chairman and C.E.O. of Macy's Inc.
      • Jessica Tisch, commissioner of the New York City Department of Sanitation; incoming commissioner of the New York City Police Department.
      • Dawn Tolson, executive director of Citywide Event Coordination and Management and the Street Activity Permit Office for the City of New York.

    • RESOURCES:
      • Macy's: The Store. The Star. The Story., by Robert M. Grippo (2009).
      • History of Macy's of New York, 1853-1919: Chapters in the Evolution of the Department Store, by Ralph M. Hower (1943).
      • Macy's Thanksgiving Day Parade.

    • EXTRA:
      • The Economics of Everyday Things.
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あらすじ・解説

The 166-year-old chain, which is fighting extinction, calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker. At least we think it is — Macy’s is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.)

Please take our audience survey at freakonomics.com/survey.

  • SOURCES:
    • John Cheney, carpenter at Macy’s Studios.
    • Will Coss, vice president and executive producer of Macy’s Studios.
    • Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.
    • Kevin Lynch, vice president of global helium at Messer.
    • Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment
    • Tony Spring, chairman and C.E.O. of Macy's Inc.
    • Jessica Tisch, commissioner of the New York City Department of Sanitation; incoming commissioner of the New York City Police Department.
    • Dawn Tolson, executive director of Citywide Event Coordination and Management and the Street Activity Permit Office for the City of New York.

  • RESOURCES:
    • Macy's: The Store. The Star. The Story., by Robert M. Grippo (2009).
    • History of Macy's of New York, 1853-1919: Chapters in the Evolution of the Department Store, by Ralph M. Hower (1943).
    • Macy's Thanksgiving Day Parade.

  • EXTRA:
    • The Economics of Everyday Things.
続きを読む 一部表示

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