Join Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they explore the power of podcasting as a business tool with Mark Asquith, founder of Captivate.fm. Discover why podcasting isn't a quick path to riches but a valuable medium for those willing to invest time and effort. Tune in for insights on how businesses can leverage podcasting to educate, entertain, and grow their audience effectively.

---

Timestamps:

0:00 Intro

1:04 Introduction of Mark Asquith

2:45 Perception Shift in Podcasting

5:23 Growth of Podcast Listening

8:44 Managing Podcast Expectations

12:00 Challenges in Podcast Sponsorship

16:06 E-commerce and Podcasting Strategies

19:11 AI's Role in Podcasting

22:23 Education and Entertainment in Podcasts

26:06 Upcoming Guest: Jason Greenwood

29:00 Success Story: Peter Murphy Lewis

---

Key Takeaways:

1. Consistency and Effort are Key: Mark emphasises that podcasting is not a quick route to wealth. Instead, it requires consistent effort and dedication. He highlights the importance of recognising podcasting as a channel that demands hard work and persistence to realise its potential as a business tool.

2. Quality Content is Crucial: The shift in podcasting perception has led to an understanding that content must be both educational and entertaining. Mark points out that businesses need to provide valuable content that positions them as experts while also engaging their audience. This dual focus on education and entertainment is essential for standing out in a competitive market.

3. Adapt to Changing Consumer Behaviour: Mark notes the evolution in consumer behaviour, with podcasting becoming mainstream and listeners having more choices. He advises that podcasters need to adapt by offering high-quality content and exploring various media channels to maintain and grow their audience. This includes leveraging social media, newsletters, and other platforms to engage listeners beyond the podcast itself.

---

Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!