Dr. Jordan B. Peterson sits down with author and renowned farmer Joel Salatin. They demystify the propaganda stagnating cow farming, discuss why being a storyteller is as important to business (if not moreso) as the product being sold, how to start a farm in the modern agriculture landscape, the beneficial lifestyle it offers, and the happiness found from honest work.

Joel Salatin, dubbed the "Lunatic Farmer," is a Christian libertarian environmentalist and one of the most outspoken voices in regenerative agriculture. Co-owner of Polyface Farm in Virginia, he supplies thousands with pasture-raised meats and teaches sustainable farming worldwide. With 16 books, such as “The Omnivore’s Dilemma," countless columns, and a wildly engaging speaking style, Salatin blends mischief, grit, and deep cultural insight to challenge how we think about food, freedom, and stewardship of the land.

This episode was filmed on March, 10th, 2025.

| Links |

For Joel Salatin:

On X https://x.com/joelsalatin?lang=en

Polyface Farms website https://polyfacefarms.com/

Read “Homestead Tsunami: Good for Country, Critters, and Kids” https://a.co/d/5gg3vAV

Read “You Can Farm: The Entrepreneur's Guide to Start & Succeed in a Farming Enterprise” https://a.co/d/fX8wSWF