If you're a service leader, you've worked countless hours and invested costly energy into the dream you strive to grow: your organization. But what does that effort amount to if your impact isn't recognized? In this episode, Jacob Moore describes the 4 major challenges to any agency's reach and simple, effective strategies for overcoming them.

What you’ll learn from this episode:

1. The 4 obstacles hampering your agency's impact
2. How to define your brand identity
3. 5 effective strategies for increasing your reach

Your mission deserves to have greater impact, and your efforts rewarded. Spread your movement with focused reach strategies, delivered through efficient content use.

"People have short attention spans, so just a little bit of content can go a long way. Once you've created awareness about your organization or what you do, share valuable content! Do it again and again. Share content that actually helps people meet a need, actually gives them something that they want. They will come back for more." - Jacob Moore

TIMESTAMPS

[02:30] - 4 huge challenges to your organization

[02:50] - Challenge #1 Budget

[03:50] - Challenge #2 Staff

[06:00] - Challenge #3 Know-how

[09:40] - Challenge #4 Reach

[10:00] - Counter-Strategy: Defining your brand identity

[18:30] - How is your content valuable to others?

[21:00] - Recommended productivity tools

[24:55] - Content Multiplier strategy

[29:30] - Strategy: Use your programs to produce content

[32:55] - Strategy: personable outreach

[36:10] - Forming alliances

RESOURCES*

Sunsama time and task management

Thesis Nootropic Supplements

Canva

ActiveCampaign

MailChimp

Linktree

Linkin.bio by Later

*We only recommend products we use. When you buy something we recommend, we may receive compensation at no extra cost to you.

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