In this episode, we reflect on a transformative year at 40 Strategy and 40 Accounting. From receiving two prestigious awards to launching innovative tools, 2024 has been about impact and growth. We've nearly tripled our active clients and expanded our community across LinkedIn and YouTube.

More importantly, it's about the relationships that drive everything we do. Join us as we share key lessons, celebrate achievements, and look forward to helping you achieve your goals.

Learn more about our journey and services.

Listen now and discover what made this year unforgettable.

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

In this episode of the $4M Strategies™ Podcast, Dr. Thomas Zweifel explains why most strategic plans fail—and how to make yours succeed.

Discover why involving the right stakeholders, aligning on a clear vision, and launching catalytic projects are essential for turning strategy into action.

Tune in to learn how Dr. Zweifel helped organizations like World Bank and Swiss Bank implement strategies that deliver measurable results.

Subscribe and set notifications to our YouTube Channel.

🎧 Listen now

Connect with Dr. Thomas:

Website: https://www.leaders-academy.online

LinkedIn: https://www.linkedin.com/in/thomasdzweifel/

Facebook: https://www.facebook.com/LeadersAcademyOnline/

📚 Get Dr. Thomas' Books: https://www.amazon.com/stores/Thomas-D.-Zweifel/author/B001JPCRA6?qid=1487679542&sr=1-1&ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

What’s stopping your business from scaling to the next level? According to Cameron Herold, it’s not what you think.

In this episode of the $4M Strategies Podcast, Cameron explains how crafting a detailed Vivid Vision can align your team, eliminate distractions, and accelerate growth. He also reveals the three key challenges that hold small to mid-sized businesses back and practical ways to overcome them.

Want to use our custom ChatGPT prompt to build your Company Vision? Meet with our team!!

Tune in to learn how clear communication and focused leadership can drive success.

🎧 Listen now

Where to find Cameron:

Website: www.cooalliance.com

LinkedIn: https://www.linkedin.com/in/cameronherold/

Facebook: https://www.facebook.com/cameronherold/

Instagram: https://www.instagram.com/cameron_herold_cooalliance

📚 Get Cameron's Books:

- Double Double with Seth Godin's front cover endorsement: https://amzn.to/2S8eZLu

- Meetings Suck: https://amzn.to/2TfBtYk

- The Miracle Morning for Entrepreneurs: https://amzn.to/2MBTNIu

- Vivid Vision: https://amzn.to/2Trr6QY

- Free PR: https://amzn.to/2B3Ifcj

- Second in Command: https://amzn.to/3QVruId

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Corporations spend over $100 billion annually on training, yet only 10% delivers results. So, how can you avoid wasting your training budget?

In this $4M Strategies™ podcast, Carl J. Cox outlines 23 proven strategies to make training effective. Learn the power of deliberate practice and how to create actionable, measurable, and repeatable training programs.

Don’t let ineffective training hold your team back. Tune in now and make every training dollar count.

Subscribe and set notifications to our YouTube Channel.

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

In this episode of the $4M Strategies™ Podcast, Karen Grosz, author of Quiet Leadership, reveals the secret to empowering individuals and teams. She explains how clear expectations, collaborative decision-making, and trust can create a culture of success.

Karen discusses the importance of removing ego and giving your team the keys to thrive. Discover how this leadership style leads to better results and a more peaceful workplace.

Don’t miss these practical tips to transform your leadership approach.

Subscribe to our YouTube channel.

Connect with Karen:

Website: https://canvascreekteams.com

LinkedIn: https://www.linkedin.com/in/karen-grosz/

Facebook https://web.facebook.com/karen.grosz.1

📚 Get a Copy of ‘Quiet Leadership: Change Your World With a Whisper’: https://a.co/d/1FwdqNJ

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Companies spend billions on training, but is it worth it? Studies show employees retain just 7% of training material within a week.

In this $4M Strategies™ episode, Carl J. Cox and Elena Agaragimova dive into how businesses can transform ineffective training into a lasting impact.

Learn why most training programs fail and how to create a culture of continuous learning through reinforcement, peer groups, and mentorship.

Tune in to discover how to make training an investment in real results.

Interested in having the podcast delivered to your email? Sign up here.

Where to find Elena:

Website: https://elenaagar.com/

LinkedIn: https://www.linkedin.com/in/elenaagaragimova/

Facebook: https://www.facebook.com/elenaagaragimova

Instagram: https://www.instagram.com/elenaagaragimova/?hl=en

📚 Read Rough Guide to Awesome Leadership: https://a.co/d/6kd6mvX

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Professional development starts with you. Join Carl J. Cox and Frank V. Cespedes as they explore the steps leaders and professionals must take to grow their careers.

In this $4M Strategies™ episode, Frank explains why learning by doing is the most critical factor in career growth and why embracing discomfort is key to unlocking new opportunities.

Take control of your career. Learn actionable strategies to grow, adapt, and thrive.

Listen now!

Subscribe and set notifications to our YouTube Channel.

Where to find Frank:

Website: https://frankcespedes.com

LinkedIn: https://www.linkedin.com/in/frankcespedes/

📚 Read Sales Management That Works: How to Sell in a world That Never Stops Changing

https://a.co/d/aL0ZxM3

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Most businesses train only during onboarding—then stop. In this episode of the $4M Strategies™ podcast, Dr. Amir Rashidian explains why ongoing, intense training is critical for sustained success.

From creating schedules to practicing scripts until they feel natural, Dr. Amir shares actionable insights, including the ICE framework (Intention, Certainty, Expectation) that ensures consistent, high-quality service.

Discover how ongoing training transforms teams and drives business results.

Have you checked out the 40 Strategy website to see our Trusted Partners? Want to learn more? Let’s Talk!

Listen now and take the first step toward a culture of continuous improvement.

Where to find Dr. Amir:

Business Website: https://www.midatlanticclinic.com

Author website: https://drrashidian.com

LinkedIn: https://www.linkedin.com/in/amir-rashidian-a0b3a67/

Facebook: https://www.facebook.com/midatlanticclinic/

Instagram: https://www.instagram.com/midatlanticcc/

Books: Cracking the Stress Secret: How to Turn Pressure into Power (this book was an Amazon bestseller and #1 new release in 2022) & The StressProof Life: The Secret to Health, Wealth, and Happiness

Book Links: https://a.co/d/7e29Kw6 & https://a.co/d/afLUgGQ

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2